Company Description HAICHENG MOBILE INDIA PRIVATE LIMITED is one of the leading business partners of vivo in India, specializing in the sales, distribution, marketing, and retail operations of vivo smartphones and accessories across the offline market. The company has built a strong presence across Delhi, Noida, and Ghaziabad. Haicheng emphasizes integrity, accountability, teamwork, continuous learning, and customer satisfaction.

The organization is committed to creating a performance-driven and employee-friendly workplace that encourages innovation, collaboration, and career development while supporting vivo's vision of delivering cutting-edge smartphone technology to consumers.

Job Title: Consumer Research Insights (CRI) Job Summary : The Consumer Research Insights (CRI) Executive is responsible for understanding consumer behavior, market trends, customer preferences, and competitor activities to provide actionable insights that support business growth. The role involves conducting qualitative and quantitative research, analyzing consumer data, preparing reports, and collaborating with cross-functional teams to improve product positioning, customer experience, and marketing effectiveness.

Key Responsibilities

- Conduct primary and secondary market research to understand consumer preferences and buying behavior. Design and execute surveys, interviews, focus group discussions, and field research. Collect, validate, and analyze customer feedback from retail stores, distributors, dealers, and digital platforms. Monitor competitor products, pricing, promotional campaigns, and market activities.



Identify emerging market trends and consumer expectations. Prepare research reports, dashboards, presentations, and actionable business recommendations. Analyze sales data and consumer insights to identify growth opportunities. Work closely with Sales, Marketing, Product, and Retail teams to support strategic decision-making. Measure customer satisfaction (CSAT), Net Promoter Score (NPS), and brand perception. Maintain research databases while ensuring data accuracy and confidentiality. Support product launches by evaluating consumer acceptance and post-launch feedback. Present research findings to management with explicit recommendations.

Educational Qualification

Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Psychology, or a related field. MBA (Marketing/Business Analytics) preferred.

Experience 25 years of experience in Consumer Research, Market Research, Business Analytics, or Customer Insights.

Experience in the smartphone, consumer electronics, FMCG, or retail industry will be preferred.

Required Skills Strong analytical and problem-solving skills. Knowledge of market research methodologies. Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.

Experience with survey tools such as Google Forms, SurveyMonkey, or Qualtrics is an advantage. Solid presentation and report-writing skills. Excellent communication and stakeholder management abilities. Ability to interpret data and convert insights into business recommendations. Interested candidates may reach on hidden_email .

📌 Consumer Insights Specialist (Delhi)
🏢 Haicheng Mobile (India) Private
📍 Delhi