Area Sales Manager – Modern Trade & Quick Commerce (HQ: Delhi NCR) World's No. 1 Instant Noodles Brand (Indonesia) | FMCG About the Role We are an Importer and National Distributor representing a globally leading instant noodles brand from Indonesia, and we're hiring an Area Sales Manager to drive Modern Trade (MT) and Quick Commerce (Q-commerce) growth across North Indian states with a special focus on Delhi-NCR. This role owns the P&L;, distribution, and visibility strategy across key retail and online grocery channels in the region.

Roles & Responsibilities Distribution & Availability - Appoint MT Distributors ( Gurugram, Delhi, Ghaziabad, Lucknow, Jaipur, and at all important locations), under advance payment terms

- Ensure optimal SKU listing, fill rates, and on-shelf/on-app availability across all outlets and dark stores
- Monitor and correct OOS (out-of-stock) issues in real time, especially critical for Q-commerce turnaround
- Operational activity and monitoring, issue of PO, delivery from distributor, release of payment, etc Account Management - Manage key account relationships with MT chains and Q-commerce platform category teams - Negotiate trading terms, listing fees, shelf space, and promotional calendars - Own JBPs (Joint Business Plans) with top accounts Sales & Revenue Growth - Deliver primary and secondary sales targets across MT (hypermarkets, supermarkets, standalone large format) and Q-commerce (Blinkit, Zepto, Instamart, BigBasket)



for Delhi NCR - Drive category growth through NPD launches, promotions, and seasonal activations Trade Marketing & Visibility - Execute in-store and in-app visibility plans (POSM, secondary displays, banner placements, keyword ranking on Q-commerce apps) - Coordinate with the marketing team on regional activations aligned to brand campaigns Forecasting & Inventory - Plan demand forecasts by account/platform to optimize inventory and minimize expiry/returns - Work closely with the supply chain/distributor network for timely replenishment Reporting & Analytics - Track sales performance, market share, competitor activity, and pricing across channels - Prepare MIS reports and present business reviews to leadership Scope of Work - Geography: North India, Delhi NCR (Delhi, Gurugram, Noida, Ghaziabad, Faridabad) - Channels: Up-to-date Trade + Quick Commerce (primary focus) - Reporting to: Regional/National Sales Manager - Team: Will manage MT/Q-commerce merchandisers and distributor sales staff, if applicable Candidate Requirements - 4–8 years in Modern Trade FMCG sales, mandatory experience in the food category, preferably with noodles - Proven track record in MT and Q-commerce channel management - Strong negotiation skills with category buyers and platform account managers - Familiarity with Q-commerce dashboards (analytics, ranking, ad spends) - Graduate/MBA preferred Annual CTC - 9 Lakhs

📌 Area Sales Manager Modern Trade - Quick Commerce (India)
🏢 Modern Enterprises
📍 India