Area Sales Manager - SpineLocation DelhiMandatory Requirement Must have experience selling high-value medical equipment - 50 Lakhs in Spine Neuro domain Role Overview The Area Sales Manager - Spine will act as a regional business owner driving revenue growth market development and long-cycle closures for high-value capital equipment solutions in the spine segment This is a senior consultative sales role requiring strong spine domain expertise and the ability to manage complex multi-stakeholder sales cycles while enabling clinical adoption Qualifications - Bachelor s or Master s degree from a recognized university- Background in Biomedical Life Sciences Engineering or Management preferredExperience - 6-12 years of experience in Spine or Orthopaedic medical devices- 3-5 years of experience in capital equipment navigation systems robotics imaging or complex solution selling- Exposure to implant capital equipment environments is a strong advantage- Proven success in surgeon-led and institutional sales modelsKey Skills Competencies- Consultative solution selling of high-value capital equipment- Solid understanding of spine surgical workflows and clinical adoption- Multi-stakeholder selling surgeons hospital management procurement biomedical teams - Key account management and KOL relationship building- Clinical and technical sales capability- Market development and adoption of new technologies- Negotiation pricing and contract management- Distributor channel management with performance accountability- Strong ownership mindset and ability to work independently- Excellent communication presentation and executive engagement skillsRoles Responsibilities- Own and drive regional business performance for spine navigation solutions- Build and manage strong sales pipeline and long-cycle deal closures- Develop and expand market presence and technology adoption- Build long-term relationships with spine surgeons KOLs hospital leadership and procurement teams- Lead consultative sales engagements across clinical and non-clinical stakeholders- Coach and enable distributors and internal teams to improve performance- Support clinical demos installations and key surgical cases- Represent the organization at conferences CMEs and clinical forums- Maintain CRM updates reporting accuracy and compliance with internal policies ref updazz com