This role is for one of the Weekday's clients
Salary range: Rs ******* - Rs ******* (ie INR ***** LPA)
Min Experience: 3 years
Location: Gurugram
JobType: full-time
This role owns end-to-end offline growth initiatives, including on-ground activations, field team management, partnerships, and performance delivery against clearly defined growth targets. The ideal candidate will drive measurable user acquisition through scalable offline channels while maintaining solid execution discipline.
Key Responsibilities
Lead the
offline user acquisition strategy
to drive new user sign-ups and first-time app orders.
Plan and execute high-impact
offline activations
such as events, kiosks, society campaigns, stalls, and brand-led initiatives.
Oversee
on-ground operations
, including staffing, logistics, inventory management, and daily execution.
Recruit, train, and motivate
field teams
, setting clear daily targets and quality benchmarks.
Identify, build, and manage
offline partnerships




to scale acquisition efficiently.
Track and analyze key performance metrics including
app installs, first orders, conversion rates, CAC, and ROI
.
Prepare and present
MIS and performance reports
with actionable insights.
Continuously test, optimize, and scale offline channels and experiments based on performance and cost efficiency.
Ensure consistent brand representation and high-quality user interactions across all offline touchpoints.
Preferred Experience & Attributes
Prior experience in
D2C, FMCG, retail, hyperlocal, or startup ecosystems
.
Strong on-ground execution mindset with the ability to manage multiple activations simultaneously.
Data-driven approach to decision-making and performance optimization.
Willingness to
travel extensively and be present on-ground
as required.

📌 Growth Lead - Offline User Acquisition (Delhi)
🏢 Weekday AI
📍 Delhi