This role is for one of Weekday's clients
Min Experience: 3 years
Location: Ahmedabad
JobType: full-time
About the Role
We are seeking an experienced and data-driven
Performance Marketing Specialist
to lead and execute high-impact digital marketing campaigns focused on
customer acquisition, revenue growth, and ROI optimization
. This is a highly analytical and strategic role that requires deep expertise in running performance campaigns across platforms like
Google, Meta (Facebook/Instagram), and other paid media channels
. You will take complete ownership of our
sales-driven marketing efforts
, with a strong focus on delivering measurable business outcomes.
Key Responsibilities
Campaign Strategy & Execution
Plan, launch, and optimize paid marketing campaigns across Google Ads (Search, Display, Video, Shopping), Meta Ads (Facebook, Instagram), and additional digital platforms to drive
sales, leads, and revenue growth
.
Performance Optimization
Continuously analyze campaign data and optimize for KPIs such as
ROAS, CPA, CTR, CPC, and conversion rate
. Make data-backed decisions on bidding strategies, keyword targeting, and ad creatives.
End-to-End Campaign Management
Own the full lifecycle of digital campaigns—from ideation, ad copywriting, creative briefing, keyword strategy, targeting, and bidding—to daily execution and optimization.
A/B Testing & Experimentation
Conduct structured A/B tests on creatives, landing pages, CTAs, and audience segments to identify high-performing combinations and scale successful experiments.
Budget Management
Manage large-scale advertising budgets efficiently,



ensuring optimal spending and
maximum return on investment
while keeping campaigns within target benchmarks.
Cross-Functional Collaboration
Work closely with
content, design, and product teams
to ensure cohesive messaging and user journeys across campaigns. Coordinate with analytics and tech teams for tagging and tracking support.
App Marketing Integration
Ensure performance campaigns are aligned with mobile
user acquisition goals
, integrating deep links, in-app events, and app-specific targeting to drive quality installs and engagement.
Tools & Tech Stack
Utilize platforms such as
Google Tag Manager (GTM), Google Merchant Center (GMC), Google Analytics
, and CRM systems to enable accurate tracking, attribution, and reporting.
Market Research & Innovation
Stay current with industry trends, platform algorithm updates, and emerging ad formats. Experiment with new channels and tactics to maintain competitive performance and user growth.
Requirements
Experience:
Minimum
3 years
of hands-on experience managing performance marketing campaigns with demonstrated success in
meeting or exceeding growth KPIs
.
Technical Skills:
Proficient in
Google Ads, Meta Ads Manager, Google Analytics, GTM, and Excel/Sheets
Strong understanding of
conversion tracking, attribution models, and remarketing strategies
Experience working with
large ad budgets
and optimizing campaigns for eCommerce, SaaS, or mobile apps is a plus
Soft Skills:
Analytical thinker with solid problem-solving abilities
Results-driven, organized, and detail-oriented
Excellent communication and collaboration skills

📌 Performance Marketing Specialist (Ahmedabad)
🏢 Weekday AI
📍 Ahmedabad