Key Responsibilities (KPI)

1. Trade Strategy & Planning

- Create and execute annual trade marketing plans for General Trade (GT).
- Work with sales teams to set channel strategies, targets, and activity plans.
- Use market and competitor insights to guide decisions.

2. GT Channel Activation

- Plan and run trade promotions, activations, and in-store visibility.
- Ensure smooth execution of new product launches in GT channels.
- Manage branding materials like POS and promotional assets.

3. Sales & Distributor Support

- Support sales teams and distributors with schemes, tools, and materials.
- Ensure distributors correctly implement trade plans.
- Track performance of schemes and improve where needed.

4. Merchandising & Visibility





- Ensure proper merchandising and planogram compliance.
- Oversee display units and branding at retail outlets.
- Maintain consistent brand visibility across GT stores.

5. Budget Management

- Manage trade marketing budgets efficiently.
- Track spending and ensure valuable return on investment (ROI).

6. Market Insights & Reporting

- Visit markets regularly to understand retailer and consumer behavior.
- Monitor competitors and adjust strategies accordingly.
- Share regular reports on performance, insights, and ROI.

📌 Trade Marketing Manager (GT) (India)
🏢 Saaki Argus And Averil Consulting
📍 India