Job Description:

Job Title: Loyalty Program Manager
Location: Head office , Nariman Point

Job Description:

As a Loyalty Program Manager at Paints you will be responsible for developing, implementing, and managing our customer loyalty program. You will play a crucial role in increasing customer
retention, driving engagement, and maximizing customer lifetime value. This role offers a unique prospect to shape our loyalty strategy and make a significant impact on our business.

Key Responsibilities:

1. Loyalty Program Strategy: Manage loyalty program strategy that aligns with the company's objectives and customer needs.
2. Program Design: Suggest & improve the loyalty program structure, including points-based systems, rewards to ensure it resonates with customers and encourages participation.
3. Customer Segmentation: Utilize customer data and insights to segment the customer base effectively and tailor loyalty offers and incentives to different customer groups.
4. Loyalty Management: Promote the loyalty program, increase enrollment, and drive customer engagement.
5. Data Analysis: Analyze program performance,



customer behavior, and redemption trends to make data-driven decisions and optimize the program's effectiveness.
6. Cross-functional Collaboration: Work closely with marketing, customer service, and IT teams to ensure seamless program integration and communication.
7. Compliance and Legal: Ensure the loyalty program adhere to all legal and compliance requirements, including data privacy regulations.
Qualifications:

- Bachelor’s degree in marketing or a related field (Master's degree preferred).
- Proven experience in loyalty program management, with a track record of driving customer engagement and retention.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent project management and organizational skills.
- Creative thinker with a customer-centric mindset.
- Strong communication and interpersonal skills.
- Experience in paint or building product is a significant advantage.

📌 Loyalty Program Manager - Decorative Paints, Head Office Mumbai - Marine drive
🏢 Talent Leads Consultants
📍 Mumbai