Responsibility:

- Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.

- Ensure relevant and engaging text, image, and video content for social media accounts.

- Benchmark current trends across social media and create relevant content for the brand.

- Organize and participate in events to build community and boost brand awareness.

- Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.

- Build relationships with customers, potential customers, industry professionals, and journalists.

- Identify and build relationships with relevant influencers and agencies

- Create Influencer collaboration strategies that align with the brand vision

- Negotiate, manage deliverables, and ensure smooth collaboration with influencers





- Oversee influencer campaigns from ideation to execution.

- Monitor influencer content and measure its impact on brand awareness, engagement, and conversions

- Build and nurture relationships with the online community through active engagement and responding to comments and messages

- Facilitate and encourage user-generated content and brand advocacy among followers

- Collaborate with the creative team to develop and shoot engaging, on-brand content.

- Write copy for social posts and ensure consistent brand voice across all platforms.

Good to have

: - Prior 2-4 years of relevant social media management experience

. - Passionate about Fashion and Beauty Category

. - Experience working with marketing/media agencies

. - Robust understanding of SEO, Google analytics, Web analytics

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📌 Social Media And Influencer Marketer (Bengaluru)
🏢 PeopleGene
📍 Bengaluru