Greetings from COEQUAL Infotech Pvt Ltd.

We are looking young, dynamic, self-driven candidates for the position of "Sales & Marketing Executive"

Candidates must have 2-Wheeler with valid license for this job.

Candidate should manage localized campaigns, analyze consumer behavior, oversee in-store promotions, and coordinate with sales teams to maximize product visibility and drive revenue growth in competitive retail market.

Core Responsibilities:

Campaign Execution: Plan, execute, and monitor localized marketing campaigns across digital, print, and in-store channels to promote products.

Sales Collaboration: Partner with the regional sales team and distributors to align marketing strategies with business objectives and facilitate new product rollouts.

Market & Competitor Analysis: Conduct market research to track consumer trends, evaluate competitor positioning, and identify recent growth opportunities.

Trade & BTL Marketing: Manage Below-The-Line (BTL) activities, including product sampling, point-of-sale (POS) displays, and promotional events to capture consumer attention on the shelf.

Performance Tracking: Analyze campaign data, track Return on Ad Spend (ROAS), and report on key performance indicators (KPIs)



to optimize future marketing spend.

Agency Coordination: Liaise with external agencies (creative, PR, digital) for the creation of advertising collateral and promotional materials.

Key Qualifications:

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: 2 to 5 years of proven marketing experience, specifically within the FMCG or consumer goods sector.

Analytical Skills: Strong proficiency in using market data and digital analytics tools to interpret consumer behavior.

Communication: Exceptional verbal and written communication skills to craft engaging brand narratives.

Key Competencies:

Consumer-Centric Mindset: Deep understanding of buyer personas and retail dynamics.

Cross-Functional Collaboration: Ability to act as the bridge between creative, sales, and supply chain teams.

Adaptability: High capability to pivot strategies quickly in a fast-paced and highly competitive industry.

Pay: ₹14,999.98 - ₹34,999.98 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Provident Fund

Work Location: In person

📌 Sales & Marketing Executive (India)
🏢 COEQUAL INFOTECH PRIVATE
📍 India