We are looking for a Senior Facebook Ads Specialist with a solid background in performance-driven eCommerce advertising. You will own full-funnel strategy and execution of paid social campaigns, focusing on website conversions, ROAS improvement, and recent market scaling. You'll play a key role in driving revenue across global D2C websites and mentoring junior team members.

Key Responsibilities

Strategy & Campaign Management
Lead performance marketing strategy for Meta (Facebook & Instagram) Ads across assigned brands and markets.
Design and manage high-ROI campaigns optimized for eCommerce conversions Add to Cart, Initiate Checkout, Purchase.
Own full-funnel structure prospecting, retargeting, and retention across Meta platforms.

Audience & Funnel Optimization
Create and optimize segmented campaigns using custom, lookalike, and behavioral audiences.
Utilize dynamic product ads, feed-based targeting, and audience exclusions to maximize performance.

Performance Analysis & Reporting
Track campaign effectiveness using Meta Ads Manager, GA4, Meta Pixel, and internal dashboards.
Analyze KPIs (ROAS, CPA, CTR, CVR, CAC, AOV) and drive actionable insights for constant improvement.




Report weekly/monthly performance to senior stakeholders and contribute to planning discussions.

Testing, Scaling & Innovation
Lead A/B testing across creative, audience sets, placements, and bidding strategies.
Identify scaling opportunities for top-performing campaigns while maintaining healthy ROAS and CAC.
Collaborate with content and design teams to develop thumb-stopping creatives.

Team Collaboration & Mentorship
Collaborate cross-functionally with SEO, PPC, Email, and Web Analytics teams for integrated campaigns.
Support and mentor junior Facebook Ads Specialists, reviewing campaigns, guiding optimizations, and sharing best practices.

Qualification
4–6 years of hands-on experience in managing Meta Ads for eCommerce websites.
Proven track record of improving ROAS and scaling campaigns in international markets (UK/EU preferred).
Deep understanding of performance marketing metrics and buying psychology.
Proficiency in GA4, Meta Pixel, and attribution modeling.
Strong analytical mindset with advanced skills in Excel/Google Sheets.
Experience in managing high budgets independently and scaling campaigns profitably.
Solid verbal and written communication skills for internal and cross-team collaboration.

📌 Senior Meta Ads Specialist Telangana
🏢 Comfort Click Softech
📍 Telangana