Role & responsibilities
Analyze the performance of media campaigns for our GMI brands in the US, identifying insights, trends, and prospects for optimization across various media platforms, including TV, digital, social, and print.
Analyze data to uncover key trends, growth drivers, and areas for improvement based on planned and actual spend.
Develop & implement data-driven optimization strategies to enhance campaign performance, ensuring alignment with brand objectives and engagement goals
Support the delivery of insights and recommendations by collaborating and communicating with MP&A; specialists and internal partners to ensure alignment and efficient execution of optimization tactics.
Contribute to the delivery of actionable data-driven insights and recommendations that inform business decisions and support improvements to media effectiveness and efficiency.
Effectively communicate and lead meetings, influence decision making by proactively reaching out to all stakeholders, ensuring timelines are met, meetings are productive and priorities are met timely.
Support the development and maintenance of standardized KPI frameworks and reporting tools that enable transparent comparisons across channels, customers, and brands.




Leverage standardized KPIs for monitoring campaign performance and provide inputs to continuously improve them.
Partner with Media Measurement, Brand, and MP&A; teams to evolve measurement practices and support ongoing optimization efforts.
Stay current on industry trends and consumer behavior insights, applying knowledge to refine and inform media optimization strategies.

Preferred candidate profile

Minimum Qualifications
Bachelor's degree in marketing, Business, Analytics, or a related field.
5+ years of experience in digital media optimization, marketing performance analytics, digital analytics, or a related role specifically with a Media Agency serving a large Global CPG client
Ability to generate actionable insights to optimize brand strategy execution.
Robust analytical, problem-solving, and data interpretation skills.
Proficient in the use of Microsoft Excel, Navigating Tableau dashboards, R/SQL a plus
Preferred Skills/ Job Experiences
Experience working with MP&A; Specialists, Brand Teams, and Media Measurement & Analytics teams.
Knowledge of both National and Commerce/Retail media investment, retail media.

📌 Job Opportunity Media Planning & Analysis Optimization Hybrid Maharashtra (India)
🏢 General Mills
📍 India