This role is for one of the Weekday's clients

Min Experience: 5 years

Location: Bengaluru

JobType: full time

Key Responsibilities:
Develop and implement both short-term and long-term Marketing Mix Models (MMM) to assess and optimize marketing performance.
Generate actionable insights from MMM analyses to inform strategic and tactical decision-making.
Collaborate with stakeholders to align models with business objectives and key performance indicators (KPIs).
Utilize advanced statistical techniques to interpret the impact of various marketing activities.
Apply optimization methods to support media mix and budget allocation strategies.
Communicate complex modeling results in a explicit and concise manner to both technical and non-technical stakeholders.





Required Experience & Skills:
5–8 years of hands-on experience in Marketing Mix Modeling with a strong track record of delivering business impact.
Proficiency in Python for data processing, statistical modeling, and visualization.
Strong understanding of statistical modeling techniques and diagnostics.
Experience with media planning, campaign analytics, and business KPIs.
Familiarity with AI/ML concepts as applied to marketing analytics is a plus.
Solid analytical and problem-solving skills with excellent verbal and written communication.

📌 Marketing Mix Modeling Mmm Specialist Bengaluru
🏢 Recognized
📍 Bengaluru