As Marketing Lead you will own and execute Phenom Cloud’s global demand generation strategy across AMER and EMEA territories, with APAC expansion readiness built into future planning. You will drive multi-channel marketing campaigns, webinars, thought leadership initiatives, and marketing automation strategies to generate high-quality marketing-qualified leads for the SDR team.
Duties/Responsibilities:
Own end-to-end global demand generation strategy across AMER and EMEA territories.
Plan and manage webinar calendars, office hours, and thought leadership campaigns.
Execute Account-Based Marketing (ABM) programmes targeting enterprise accounts.
Manage LinkedIn Ads, Google Ads, and regional paid campaigns.
Configure and optimise HubSpot marketing automation workflows and reporting.
Drive SEO and LinkedIn brand growth initiatives.
Collaborate with Content Writer and SDR teams for campaign execution.
Manage co-marketing initiatives with Cornerstone OnDemand and Odoo (along with, any other future partnerships/alliances).
Track and report CAC, CPL, MQL volume, and pipeline contribution metrics.
Skills/Requirements:
7–8+ years of B2B demand generation or pipeline marketing experience.
Solid experience with HubSpot Marketing Hub and automation workflows.
Hands-on experience with LinkedIn Campaign Manager and Google Ads.
Strong understanding of B2B lead lifecycle and MQL/SQL frameworks.
Experience managing global marketing campaigns across multiple regions.
Excellent English communication and project management skills.
Experience with webinar marketing and virtual event campaigns.
Solid analytical and reporting capabilities.
Benefits:
Opportunity to work with a global HR Technology specialist company.
Exposure to enterprise HR technology and AI-powered transformation projects.
Collaborative and fast-paced global marketing setting.
Career growth opportunities within international demand generation leadership.
📌 Marketing Lead Vijayawada
🏢 Pixentia Solutions India Private
📍 Vijayawada
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