Job Description:

JOB SUMMARY:

Role will be responsible for leading the Go to Market Strategy for new products and driving wide-ranging product segments in collaboration with sales and product teams. The role would include activations, events, campaign management on the seller side in collaboration with creative and activation agencies. The incumbent will report to the Head Channel Marketing.

KEY RESPONSIBILITIES:
Conceptualize and align Go to market strategy for current product launches
Develop marketing materials to drive awareness amongst sellers and empower them to prospect better including seller kits, GTM kits
Cross functionally collaborate and drive various initiatives on the seller side
Be the champion of seller insights along with business cuts




Build executional excellence and manage stakeholders for on time in full delivery

STAKEHOLDERS MANAGEMENT
Internal : Business Development, Onboarding, Marketing, Training, Products & Actuarial, Legal & Compliance
External : Digital partnerships, Third Party Product teams of WAs, CAs, Brokers and NBFCs

QUALIFICATION & EXPERIENCE:
MBA in Sales & Marketing
Minimum of 10+ years of sales, sales strategy, trade marketing role

KEY COMPETENCIES & SKILLS REQUIRED
GTM Strategy, Go to Market, Business Development, Product Launch & Activation
Solid written and verbal communication skills
Ability to manage a cross-functional team and handle conflicts in tactful manner.

📌 Gm/ Avp Channel Marketing Gurugram
🏢 Mancraft Consulting
📍 Gurugram