KEY RESPONSIBILITIES:
* *Macro Social Media Governance:* Architecting and executing the overarching organic social media strategy across all major platform touchpoints (including Instagram, You Tube, and Linked In) to aggressively drive brand equity and affinity.
* *Scale Community Architecture:* Owning, engaging, and structurally scaling one of India’s largest online fitness and wellness communities through high-retention social-first content playbooks.
* *Creator & Influencer Ecosystem Leadership:* Designing and leading comprehensive influencer, athlete, and creator-led marketing frameworks—managing high-impact scouting, onboarding, and native content integration.
* *Integrated Campaign Execution:* Steering the end-to-end delivery of large-scale, cultural, and product-focused social campaigns from conceptual scripting through to real-time publishing.
* *Data-Driven Performance Diagnostics:* Pairing sharp creative storytelling instincts with strict analytical discipline; utilizing advanced platform analytics to optimize audience engagement, traffic loops, and follower growth curves.




* *Cross-Functional Team Management:* Leading, mentoring, and inspiring a high-performing internal cell of social media managers, copywriters, and multimedia creators while seamlessly aligning with cross-functional brand and product stakeholders.
Requirements
* *Experience Base:* 7–10 years of progressive, verified professional success operating as a Social Media Head, Senior Brand Manager, or Lead Content Strategist.
* *Vertical Foundations:* A highly successful background driving scalable digital footprints explicitly within the *Consumer Tech, D2C Lifestyle, Fitness, Wellness, or high-growth Digital-First Brand* landscapes.
* *Community Track Record:* A proven, data-backed history of having built highly engaged social-first brand identities and scaling active online community spaces from scratch.
* *Attributes:* Exceptional structural thinking, exceptional leadership capabilities, deep understanding of platform algorithm dynamics, and a robust passion for consumer wellness culture.

📌 Require a Head of Social Media – Leading Consumer Fitness & Wellness Brand in Bangalore (India)
🏢 TestHiring
📍 India