KEY RESPONSIBILITIES:*
* *Macro Portfolio Architecture:* Defining and executing the overarching corporate brand strategy and product architecture, driving premiumization roadmaps across existing and upcoming spirit lines.
* *End-to-End NPD Leadership:* Orchestring the full lifecycle of New Product Development (NPD)—from initial consumer insight mining and flavor formulation to packaging innovation and full-scale commercial market launch.
* *Integrated Marketing Governance:* Balancing long-term corporate brand equity building with high-impact, real-time on-ground execution across Above-the-Line (ATL), Behind-the-Line (BTL), experiential activations, and trade marketing channels.
* *Digital Ecosystem Command:* Spearheading next-generation digital growth strategies spanning social entertainment frameworks, targeted performance marketing, data-driven influencer scaling, and niche direct-to-consumer (D2C) ecosystems.
* *Agency & Team Leadership:* Building, mentoring, and inspiring a high-performing internal marketing cell while structurally managing an elite ecosystem of creative, digital, media-buying, and PR agencies.




* *Regulated Market Navigation:* Crafting highly creative, compliant marketing solutions that successfully navigate the complex regulatory and distribution-led frameworks of the Indian Alco-Bev sector.
Requirements
* *Experience Base:* 15+ years of progressive skilled success operating as a Head of Marketing, VP Marketing, or Brand Lead within the *FMCG, Alco-Bev, Premium Lifestyle, or highly regulated consumer goods categories*.
* *Proven Track Record:* A verifiable history of successfully scaling consumer brands—specifically premium or semi-premium portfolios—within highly competitive, distribution-heavy marketplace structures.
* *Functional Depth:* Expert-level mastery across modern packaging design innovation, trade activation networks, digital metrics, and multi-tier market demographic positioning.
* *Educational Background:* Master of Business Administration (MBA) specializing in Marketing or Business Management from a premier, top-tier business institution is highly preferred.

📌 Require a Chief Marketing Officer (CMO) – Alco-Bev Powerhouse in Delhi (India)
🏢 TestHiring
📍 India