ABOUT VZY

VZY is building India's most discovery-forward entertainment platform, a Universe of Content that makes finding something great to watch effortless. VZY is a brand in active formation, and we are building a social presence that feels alive, opinionated, and worth following. Not because we have a big budget, but because we have a distinct point of view.

THE ROLE

We are looking for a Social Media Manager who is platform-native by instinct, not just by job description. Someone who scrolls with intent, spots a trend before it peaks, writes a caption that actually lands, and builds a community that shows up.

You will own VZY's social presence across platforms, designing the calendar, producing content, driving real engagement, and amplifying brand campaigns with a digital-first lens. You will work closely with the Head of Brand Communications and the broader comms team.

WHAT YOU WILL OWN

Own and manage VZY's social media presence across Instagram, YouTube, X, Facebook, and emerging platforms.

– Develop and execute monthly content calendars, balancing brand campaigns, platform-native formats, cultural moments, and community content.

– Write sharp, platform-appropriate copy across all formats: reels, static posts, stories, threads, YouTube descriptions, and more.

– Ideate and produce social-first content IPs and series including short-form video, interactive formats, polls, and community activations.

– Collaborate with creative resources to brief, produce, and publish content with speed and without losing quality.

– Monitor trends, memes, and cultural conversations in real time, and know when VZY has a right to show up in them.

– Manage community engagement: respond to comments, DMs,



and conversations in a manner consistent with VZY's brand voice.

– Track and report on performance across reach, engagement, follower growth, video views, and CTRs, and use data to evolve the content strategy.

– Coordinate with performance and growth teams to amplify organic content through paid distribution when required.

– Support ATL and OTT campaign launches with a robust social amplification plan, from teaser to sustenance.

THE PROFILE WE ARE LOOKING FOR

Platform Intelligence — Non-Negotiable

You live on these platforms. You understand the algorithm, the culture, and the unwritten rules of each. You know the difference between a LinkedIn thought piece and an Instagram carousel, and you would never swap the two. Experience with creator-side tools like Meta Business Suite, YouTube Studio, or Hootsuite is expected.

Writing That Punches — Required

Your copy is clean, your hooks are quick, and your captions do not feel like they were written by a committee. You are equally comfortable writing for reach and writing for depth.

Agency or Digital-First Brand Background — Strongly Preferred

Experience at a digital agency, content studio, or fast-moving consumer brand where you handled real-time content under genuine pressure is a strong indicator. A portfolio of brand social handles you have managed is worth more than any certification.

Entertainment or OTT Sensibility — A Plus

If you understand how entertainment brands build fandoms and how streaming platforms talk to audiences, you will fit in quickly.

EXPERIENCE

3 to 5 Years

Social Media Management

Content Production

Analytics and Reporting

EDUCATION

Any graduate. A strong portfolio and demonstrable command of social platforms will always outweigh academic credentials in this assessment.

📌 Social Media Strategist - VZY (Uttar Pradesh)
🏢 DishTV
📍 Uttar Pradesh