Social Media Manager (Instagram Growth & Conversion)

Location: Bangalore
Experience: 4–9 years
Notice Period: Immediate joiners preferred.

ROLE OVERVIEW

We are looking for a Social Media Manager who can turn Instagram into a consistent source of inquiries and bookings. This is not a typical content posting role. The ideal candidate understands how to use content strategically to drive real business outcomes, not just engagement.

KEY RESPONSIBILITIES

- Plan and execute Instagram content (Reels, stories, posts)
- Work closely with the founder and videographer to produce high-quality content
- Develop solid hooks, formats, and repeatable content styles
- Optimize profile, captions, and CTAs to improve conversion
- Drive qualified inquiries and bookings through content




- Collaborate with performance ads team on high-performing creatives

CANDIDATE PROFILE

- 2-4 years of experience managing Instagram for beauty, lifestyle, or service-based brands
- Strong understanding of content performance (hooks, retention, relatability)
- Ability to think beyond aesthetics and focus on leads and conversions
- Hands-on executor, not just a planner or strategist

SUCCESS METRICS

- Increase in monthly inquiries and bookings from Instagram
- Consistent high-performing content (reach, saves, shares)
- Improved profile-to-inquiry conversion rate
- Strong and recognizable brand identity

📌 Social Media Manager (India)
🏢 PinnacleU
📍 India