Link to the Opening: Here

14 DGM/AGM_Research- Media Industry

Founded in 1997, Laqshya Media Group is India’s Largest Independent OOH Solution Provider. Headquartered in Mumbai, we have a strong footprint of 20+ offices operating across the country. In addition to being the first choice for a diverse range of industries, for OOH; we also extend our services significantly from OOH to Ambient to Airport to Experiential.

CANDIDATE EXPERIENCE AND PROFILE

- Experience: 8-10 years

- Location: Mumbai

- Education: Graduate in BMM, BMS, or PG in Marketing / Sales would be an added advantage

- Industry: Media, Marketing &; Advertising

- Excellent written & verbal communication. Solid organizational, interpersonal, time management and presentation skills. Excellent working knowledge of Excel, PowerPoint, and Word.

- Comfortable understanding various numbers/figures &; conversions

- Hands-on experience in internet-based secondary research to work on sales pitches will be es-essential; will be a must while working on strategy decks

- Ability to learn new software tools such as SHARP (Laqshya proprietary product), and TGI (Target Group Index) study for consumer behavioral understanding

- Hands-on experience in advertising, digital & social media, marketing channels, Out of Home (OOH) industry and markets will be an advantage.





- Well-versed &; comfortable with the latest trends in Technology related to Advertising &; Marketing.

- Understanding of media &; marketing concepts/terminology (Reach, Impressions, CPM, etc.

- Comfortable with the hustle and dynamic nature of work in a targeted work completion environment.

Job Responsibilities

- Works effectively with the Chief Revenue Officer to keep well-informed of upcoming commitments and responsibilities.

- Tracking categories/key trends across sectors using secondary research/web tools

- Gain insights by accessing industry reports, trends, excel analysis, etc.

- Search for and create data pools using secondary research and assimilate them in excel or PowerPoint as required

- Develop neat PowerPoint reports / industry reports, commentary based on Adex data sub-scribed to by Laqshya

- Keeping track of New business development progress.

- Analyse sectors using TGI, and web analysis tools for the purpose of further analysis and assessment.

- Monitor the development of SHARP, and suggest improvements and enhancements by interacting with IT teams/vendors as required

- Coordinating with various internal and external teams/vendors for data requests, payments, etc. when required

Research / Strategy

- Manage a team of 3-4 individuals in a dynamic work environment

- Send CV to [email protected]

📌 DGM/AGM_Research- Media Industry (India)
🏢 Aanet Talent Global Solutions
📍 India