Position: Performance Marketing & SEO Specialist

Location: Bangalore

Working Days: 5 (Mon-Fri)

Experience Required: 2-3 Years

About Our Client

Our Client is India’s first platform dedicated to helping students earn, learn, and build their careers while still in college. They enabled thousands of students to find paid part-time work, exclusive brand deals, and high-impact campus roles, and they're just getting started.

They backed by a powerful mission and growing fast. And now, They're looking for a Performance Marketing & SEO Specialist who can help them scale user acquisition, optimize marketing performance, and drive measurable business growth.

Today, they already have:

- 5L+ registered students
- 5500+ registered recruiters
- Featured on Z TV’s Ideabaaz where we bagged an All Titan Deal & Pratik Gandhi as our Brand Ambassador

The Role

Clicks are easy. Profitable growth isn't.

We're looking for someone who understands that performance marketing isn't just about launching campaigns. It's about making every rupee spent drive measurable business outcomes.

As our Performance Marketing & SEO Specialist, you'll own our paid acquisition channels while building a strong organic growth engine. From Meta and Google Ads to SEO strategy, landing page optimization, and conversion tracking, you'll work across the entire growth funnel.

If you enjoy analyzing data, experimenting with new ideas, and constantly improving campaign performance, you'll fit right in.

We're looking for someone who thinks like a growth marketer, makes decisions backed by data, and is always curious enough to test what's next.

What You'll Do

- Plan, execute, and optimize paid campaigns across Meta Ads and Google Ads (Search, Display, and Performance Max)
- Manage campaign budgets, bidding strategies, audience targeting, and A/B testing to improve ROAS, CPL, and CAC
- Own on-page, off-page, and technical SEO, including keyword research, content planning, website audits,



and backlink building
- Monitor website rankings, search visibility, and organic traffic while identifying new SEO growth opportunities
- Track the complete marketing funnel, including CAC, CPL, conversion rates, and campaign performance, with regular reporting
- Collaborate with the content, design, and product teams to build high-converting landing pages, creatives, and campaign assets
- Implement and monitor conversion tracking, pixels, Google Tag Manager, and analytics tools to ensure accurate attribution
- Stay updated with platform algorithm changes, advertising policies, and emerging digital marketing trends to continuously improve performance

Who You Are

- 2–3 years of hands-on experience managing Meta Ads and Google Ads campaigns
- Strong understanding of SEO, including technical SEO, on-page optimization, and keyword strategy
- Comfortable using SEO tools such as Google Search Console, Ahrefs, SEMrush, or similar platforms
- Excellent analytical skills with strong proficiency in Excel or Google Sheets, including reporting and pivot tables
- Able to connect marketing performance with business metrics such as CAC, ROAS, conversions, and revenue
- Experience working with LeadSquared or similar CRM platforms
- Valuable understanding of conversion tracking, Google Tag Manager, and analytics implementation

Bonus:

- Experience working with Mobile Measurement Partners (MMPs)
- If you've worked with additional paid channels such as Snapchat Ads, X (Twitter) Ads, or Spotify Ads
- If you've marketed products or services to Gen Z or student audiences

What You'll Gain

- Be part of a fast-growing startup with a real mission and momentum
- Own high-impact growth initiatives from day one
- Work closely with the founding, product, and marketing teams
- Opportunity to experiment, learn, and scale campaigns with real business impact
- A clear path to grow into senior performance marketing or growth leadership roles
- Young, ambitious, and collaborative team culture

📌 Performance Marketing & SEO Specialist (India)
🏢 PinnacleU
📍 India