Job Title: Senior Social Media StrategistAbout Canam Consultants Ltd.

Canam Consultants Ltd. is one of India's leading overseas education consulting organizations, helping students achieve their global education aspirations. We are looking for a creative, data-driven, and experienced Senior Social Media Strategist to lead our social media presence, strengthen brand visibility, and drive engagement across multiple digital platforms.

Key Responsibilities

- Develop and execute social media strategies aligned with business and marketing goals.
- Plan, manage, and oversee content calendars across Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms.
- Lead campaign ideation, execution, and performance optimization.
- Monitor social media trends, competitor activities, and audience insights to identify growth opportunities.
- Collaborate with the design, content, and performance marketing teams to create engaging campaigns.
- Manage online brand reputation and community engagement.
- Track KPIs and prepare regular performance reports with actionable insights.
- Mentor and guide junior social media executives and content creators.




- Coordinate influencer collaborations and brand partnerships where required.

Key Requirements

- Bachelor's or Master's degree in Marketing, Communications, Digital Marketing, or a related field.
- 5-8 years of experience in Social Media Marketing or Digital Marketing.
- Proven experience in developing and executing successful social media campaigns.
- Strong understanding of Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio, and social media analytics tools.
- Excellent knowledge of content strategy, branding, storytelling, and audience engagement.
- Experience in managing multiple social media platforms simultaneously.
- Strong analytical, communication, and leadership skills.
- Experience in the education or overseas consultancy industry will be an added advantage.

Preferred Skills

- Knowledge of paid social campaigns and campaign optimization.
- Familiarity with AI tools and social media automation platforms.
- Understanding of SEO and content marketing principles.
- Strong project management and team collaboration abilities.

Location

Chandigarh

Job Type

Full time

Work Location: In person

📌 Social Media Strategist (India)
🏢 Canam Consultants
📍 India