Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division.
Achieve top-line, market share and bottom-line targets for the brands assigned.
Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns.
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
Analyze market conditions and forecast sales on a regular basis.
Monitor ROI on brand strategies.
Monitor competitor activities.
Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for brand portfolio.
Undertake fieldwork to capture insights
Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure robust implementation of designed strategies
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
📌 Sr. Product Manager – Oncology for a global pharmaceutical company (Bengaluru)
🏢 MM Staffing & Career Consultants
📍 Bengaluru
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.