Equipped to Innovate.

Building The Next Chapter Of

JOB DESCRIPTION

TechnicalProduct
Marketing Manager

ABOUT UNITILE

- For three decades Unitile continues to shine as a beacon of innovation

and trust in the building materials industry. As India’s No.1 Raised
Access Floor Brand and a proud recipient of Asia's Prestigious Rising
Brand (2021) by BARC, we have consistently set industry benchmarks.

- Our commitment to innovation and quality has earned us a place

among India’s Top 25 Best Workplaces in Manufacturing 2025 and
the esteemed Great Place to Work® Certification. These accolades
reflect our dedication to fostering a positive, collaborative work culture
where employees feel valued, empowered, and motivated to excel.

- Specializing in modular indoor and outdoor raised flooring systems,

structural ceilings, partitions, and acoustics, we enhance spaces with
intelligent designs that seamlessly blend form and function. With a
proven track record of over 15,000+ clients and over 100 million sq. ft. of
successful workplace transformations worldwide, our dynamic team
continues to drive innovation and deliver value.

- As we look ahead, we remain committed to shaping smarter, more

sustainable spaces, ensuring that our legacy of excellence continues to
thrive for years to come.

ROLE OVERVIEW

Responsible for defining and executing the technical marketing strategy for
engineering-led building systems and solutions. The role focuses on positioning
complex technical products clearly and credibly in the market, support go-to-
market initiatives, enabling sales teams, and driving product adoption across B2B
customer segments.
This position acts as a critical link between engineering, design and development,
and sales teams,



ensuring that technical capabilities are translated into robust
customer value propositions and differentiated solution narratives.

KEY RESPONSIBILITIES
Go-to-Market Strategy & Execution

Develop and execute go-to-market (GTM) strategies for technical
products and integrated building solutions.
Define product positioning, messaging, and value propositions for key
customer segments.
Support new product launches, solution rollouts, and market entry
initiatives.

Cross-Functional & International Collaboration
Work closely with engineering, design and development, and sales teams,
to align technical accuracy with market needs.
Act as the interface between technical teams and commercial teams,
ensuring consistency in messaging and communication.
Coordinate and liaise with international partner teams where strategic
collaborations exist, aligning product positioning, technical messaging
go-to- market strategies, and enabling effective knowledge transfer
across regions.

Content Creation & Sales Enablement
Develop high-quality technical marketing collateral, including datasheets,
solution briefs, case studies, presentations, and video content.
Enable sales teams through product presentations, technical
specifications, and competitive differentiation tools.

Market & Competitive Intelligence
Conduct market research,



customer analysis, and competitive
benchmarking to support product positioning and strategy.
Track industry trends, standards, and emerging technologies relevant to
building systems and infrastructure.

Customer & Industry Engagement.
Gather insights and feedback to refine messaging and support product
improvements.

Performance Tracking & Optimization
Monitor marketing performance metrics, campaign effectiveness, and
product adoption trends.
Use insights to optimize messaging, content, and go-to-market trends.

REQUIRED SKILLS & COMPETENCIES

- Strong technical understanding of engineering products and building systems.

- Ability to convert technical specifications into compelling customer-centric

narratives.
- Excellent written and verbal communication and presentation skills.

- Strong cross-functional collaboration and stakeholder management capabilities.

- Analytical mindset with experience in market intelligence and competitive analysis

.

- Familiarity with CRM and marketing automation platforms is a plus.

QUALIFICATION AND EXPERIENCE:

- Engineering (Civil, Mechanical, Industrial, or related discipline).

- 3+ years of experience in technical marketing, product marketing, or solutions

marketing within B2B engineering or industrial sectors.
- Prior exposure to building materials, data center infrastructure, flooring, ceilings,

facades, or similar building solutions is highly preferred.

A place where you don't

have to choose between

growth and belonging. A

career that challenges

you. A culture that

supports you. A team

that celebrates you.

For recruitment or career inquiries, reach out:

[email protected]

📌 Technical Product Marketing Manager (India)
🏢 Unitile India
📍 India