Key Responsibilities:-

Digital Strategy & Campaigns:

- Plan and execute integrated digital marketing campaigns
- Manage channels: SEO, SEM, social media, display, email, and affiliates
- Align campaigns with brand and business objectives

Performance Marketing:

- Drive paid media campaigns (Google Ads, Meta, etc.)
- Optimize campaigns for ROI, CAC, and conversions
- Track and improve campaign performance using analytics

E-commerce & Growth:

- Support online sales through marketplaces and D2C platforms
- Improve traffic, conversion rates, and customer retention
- Work closely with e-commerce and sales teams

Content & Social Media:

- Oversee content strategy and calendar
- Manage social media platforms and engagement
- Drive influencer marketing and brand collaborations

Analytics & Reporting:

- Monitor KPIs using tools like Google Analytics
- Generate insights and actionable recommendations
- Prepare regular performance reports

Agency & Stakeholder Management:

- Manage digital agencies and external partners
- Collaborate with brand, product, and sales teams
- Ensure timely and effective campaign execution

📌 Digital Marketing Manager (India)
🏢 Saaki Argus And Averil Consulting
📍 India