Marketing

Mumbai

5 - 10 Years Of Experience

No. of Openings - 1

Responsibilities:

- Own the end-to-end social media strategy across LinkedIn, Instagram, YouTube, Twitter (X), and emerging platforms
- Build quarterly and annual social media roadmaps aligned with business and brand goals
- Position the brand as a thought leader in personal finance and goal-based investing
- Lead the creation of high-quality, educational, and engaging finance content in multiple formats - posts, reels, carousels, videos, threads, and newsletters
- Simplify complex financial concepts into relatable, trustworthy, and engaging content
- Develop content pillars around investing, goal planning, risk profiling, financial literacy, and advisory insights
- Build solid LinkedIn and social presence for founders, advisors, and leadership team
- Create content strategies that enhance credibility and thought leadership of key faces of the company
- Build and nurture an engaged community of finance-aware audiences
- Track engagement, reach, conversions,



and optimize content strategy based on data
- Work closely with performance marketing teams to amplify high-performing content
- Work with designers, video editors, and content creators to ensure high production quality
- Maintain a consistent brand voice and visual identity across platforms
- Stay updated with social trends, algorithms, and content formats
- Experiment with new content ideas, formats, and storytelling approaches

Skills:

- Strong content strategy, storytelling, and brand communication skills
- Experience working with cross-functional teams including design, video production, and performance marketing
- Analytical mindset with the ability to interpret data and optimize content performance
- Excellent written and verbal communication skills with a keen eye for detail
- Creative, proactive, and passionate about personal finance and digital content

📌 AVP - Social Media Marketing (Finance) (India)
🏢 1 Finance
📍 India