Job Title: Social Media Marketing Executive

Location: Sovabazar, Kolkata
Organisation: Institute of NeuroDevelopment (IND)
Employment Type: Full-Time
Experience Required: Minimum 1–3 years in Social Media Marketing, Content Marketing, YouTube Management, Community Management, or related roles

About the Institute of NeuroDevelopment (IND)

The Institute of NeuroDevelopment (IND) is a mission-driven organisation helping children and families achieve meaningful developmental progress through structured programmes, implementation systems, parent education, and long-term support.

Content and community are central to our growth strategy. We are looking for a Social Media Marketing Executive who can help us systematically build, distribute, optimize, and grow our digital presence across platforms while helping convert educational content into meaningful audience engagement.

Role Overview

We are seeking a Social Media Marketing Executive who understands both the creative and technical aspects of social media growth.

The role combines:

- Social media management
- YouTube channel operations
- Community engagement
- Content distribution
- Short-form content packaging
- Basic editing and graphic creation
- Analytics and performance optimization

The ideal candidate should be comfortable working with content teams, video editors, and marketing teams while taking ownership of platform growth and engagement.

Knowledge of Bengali is essential as a significant portion of our audience is Bengali-speaking.

Key Responsibilities

A. YouTube Channel Management

Manage and optimize IND's YouTube channels.

Responsibilities include:

- Uploading videos and shorts
- Writing SEO-friendly titles
- Writing compelling descriptions
- Creating and formatting timestamps
- Creating chapter structures
- Adding end screens
- Adding cards (iCards)
- Linking related videos and playlists
- Organizing playlists
- Managing channel branding
- Scheduling video releases
- Monitoring content performance

B. YouTube Growth & Analytics

Monitor and improve channel performance through data-driven decision-making.

Track:

- Watch time
- Audience retention
- Click-through rate (CTR)
- Subscriber growth
- Traffic sources
- Engagement metrics
- Returning viewers

Generate actionable insights and recommend improvements.

Use YouTube Studio extensively for channel management and performance tracking.

C.



YouTube Community Management

- Manage YouTube Community posts
- Respond to comments where appropriate
- Encourage engagement and discussion
- Identify audience interests and feedback trends
- Support audience retention initiatives

D. Social Media Platform Management

Manage and grow IND's presence across:

- Facebook
- Instagram
- YouTube
- LinkedIn
- X (Twitter)
- WhatsApp Channels and Groups

Responsibilities include:

- Content publishing
- Scheduling
- Engagement monitoring
- Community interactions
- Profile optimization
- Audience growth initiatives

E. Content Scheduling & Distribution

- Maintain content calendars
- Schedule content across platforms
- Coordinate with content creators and media team
- Ensure timely posting and campaign support
- Repurpose long-form content into platform-specific formats

F. Caption Writing & Copywriting

Create:

- Post captions
- Reels descriptions
- Video descriptions
- Community posts
- LinkedIn posts
- Short promotional copy

Ability to write engaging content in both English and Bengali is preferred.

G. Shorts & Reels Packaging

Strong advantage if candidate can:

- Edit short-form videos
- Create Reels and Shorts
- Identify hook-worthy moments
- Add captions and subtitles
- Create engaging visual pacing
- Optimize videos for retention

Experience with CapCut or equivalent tools is desirable.

H. Graphic Design Support

Create and edit:

- Thumbnails
- Social media creatives
- Quote cards
- Announcement posts
- Story graphics

Using tools such as:

- Canva
- Photoshop (advantage)
- AI-assisted design platforms

I. WhatsApp Engagement Support

- Assist in WhatsApp broadcasts
- Manage campaign messaging
- Coordinate drip communication campaigns
- Support engagement initiatives

J. AI-Assisted Content Operations

Use AI tools to improve:

- Caption generation
- Content ideation
- Hashtag research
- Content repurposing
- Workflow efficiency
- Audience research





Candidates should demonstrate curiosity toward emerging AI tools and their practical application.

Required Skills & Competencies

Must-Have

- Minimum 1–3 years relevant experience
- Solid familiarity with YouTube Studio
- Understanding of Facebook and Instagram management
- Understanding of LinkedIn and X (Twitter)
- Ability to write effective captions and social media copy
- Basic graphic editing skills
- Strong organisational ability
- Comfort working with digital platforms

Strong Advantages

Experience with:

- Canva
- CapCut
- YouTube Studio
- Meta Business Suite
- Social media scheduling tools
- Basic video editing
- AI-assisted content tools

Language Requirement

Must be comfortable communicating in:

- Bengali
- English

Both written and verbal proficiency are highly desirable.

Preferred Backgrounds

Candidates from the following backgrounds are encouraged to apply:

- Social Media Marketing
- Digital Media
- Media Studies
- Mass Communication
- Journalism
- Content Marketing
- YouTube Channel Management
- Community Management

Who This Role Is For

This role is ideal for someone who:

- Enjoys content and storytelling
- Understands audience psychology
- Likes building communities
- Is comfortable with technology
- Wants to grow in digital media and content marketing
- Is excited about AI-enabled content workflows

Growth Prospects at IND

High performers can grow into:

- Senior Social Media Executive
- Community Growth Lead
- Content Marketing Manager
- Social Media Strategist
- Digital Brand Manager
- Growth Marketing Lead

IND provides opportunities for increasing responsibility, leadership, and skill development as the organisation grows.

Why Join IND

You will play a direct role in helping educational and transformational content reach families who need it, while developing expertise across social media growth, community building, content marketing, and AI-assisted digital operations.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹18,000.00 per month

Benefits:

- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Paid time off

Experience:

- Content marketing: 1 year (Preferred)
- YouTube Management: 1 year (Required)
- Facebook and Instagram Management: 1 year (Preferred)
- Social Media Marketing: 1 year (Required)

Language:

- Bengali (Required)

Work Location: In person

📌 Social Media Marketing Executive (India)
🏢 Institute Of NeuroDevelopment
📍 India