We are looking for amazing people to join our Genius team. Get to work with the best in the industry, fast-growing company, outstanding learning opportunity these are a few reasons why you will love it here at TG Campus®.

Position Description:

We are looking for a Paid Media Executive to manage all Paid Marketing activities.

You will be responsible for managing all paid marketing campaigns on all platforms as well as daily & monthly Reporting activities

Education Qualification Required:

Graduate

Experience Required:

2 years

Key Responsibilities:

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine Marketing campaigns
- Research and analyze competitor links
- Making Media Plans and presentations
- Executing successful Paid campaigns on Platforms - Google, Facebook etc.
- Setting-up Campaigns
- Optimizations of Campaigns on daily Basis




- Budget handling & Billing with Accounts Team
- Daily Reporting of Leads with feedbacks
- Making Monthly Reports & co-ordination with other teams as well
- Additional activities in Paid Campaign when comes
- Well versed with Paid Platforms - Google & Facebook

Technical Skills/Competencies Required:

- An up-to-date, working knowledge of current, past, and projected trends in the SEM industry
- In-depth experience with website analytics tools (e.g, Google Analytics, Kewyord Planner, Google Adwords All Types of Campaign, Facebook all types of Campaigns)
- Experience with A/B and multivariate experiments
- Working on Facebook Ads Library to carry competitor analysis
- Well versed with Bidding Strategies

Soft Skills/Attributes Required:

- Solid understanding of performance marketing, conversion, and online customer acquisition
- Ability to present reports on weekly/monthly basis

📌 Digital Marketing - Paid Media Executive (India)
🏢 Tomorrow's Genius India
📍 India