Kovai co is a catalyst sparking a revolution in the world of enterprise software and B2B SaaS we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries At Kovai co we re rewriting the B2B landscape by empowering over 2 500 businesses worldwide with our award-winning SaaS solutions Our Products Biztalk360 Turbo360 Document360 UK headquarters Indian innovation Global impact Our journey has been nothing short of remarkable having witnessed exponential growth and profitability right from our inception We are on track towards 30 million in annual revenue - and we re just getting started Kovai co is fueled by a tribe of thoughtful helpers obsessed with empowering customers uplifting colleagues and igniting our own journeys Redefining tech is our game Are you in Join Kovai co - where passion meets purpose What s the job Marketing Manager What you ll do on the job Develop and execute data-driven digital marketing strategies to build a strong digital presence drive demand and support the end-to-end customer journey from awareness to conversion and retention Drive qualified traffic to websites and landing pages through SEO paid search paid social and content marketing while tracking leads conversions and key performance metrics Plan execute and optimize the company s presence across social media platforms LinkedIn X Twitter Facebook etc with a strong focus on B2B engagement Own and manage performance marketing campaigns across Google Ads LinkedIn Ads Quora Capterra and other relevant channels to increase brand awareness and conversions Measure and report the performance of all digital marketing initiatives against defined KPIs and ROI using dashboards and analytics tools Define and continuously improve a long-term SEO strategy including keyword research on-page optimization technical SEO and content optimization Plan create and execute email marketing and lifecycle campaigns including newsletters and promotional campaigns using marketing automation tools where applicable Provide creative input for content marketing initiatives including website updates blogs landing pages and campaign assets Collaborate closely with designers product and sales teams to improve user experience messaging and conversion funnels Analyze digital marketing performance using web analytics tools GA4 SEMrush etc and apply insights to optimize campaigns Stay up to date with emerging digital marketing trends platform updates AI-driven tools and best practices and proactively apply them You ll meet our requirements Proven experience managing SEO SEM paid media email marketing social media and display advertising campaigns Prior experience as a Digital Marketing Executive or similar role in a B2B software or SaaS product company Strong understanding of digital marketing concepts performance marketing and demand generation best practices Hands-on experience with Google Ads LinkedIn Ads email marketing platforms SEO SEM tools and B2B paid channels such as Quora and Capterra Experience integrating AI-driven solutions into digital marketing workflows to enhance search performance campaign optimization content strategy audience segmentation and marketing analytics driving measurable business impact Up-to-date knowledge of ad platforms targeting strategies and optimization techniques Solid analytical skills with a data-driven mindset and experience using analytics tools such as GA4 SEMrush or similar Experience in content creation or content strategy with the ability to align messaging to business and campaign goals Excellent problem-solving communication and interpersonal skills Ability to work cross-functionally and manage multiple campaigns in a fast-paced environment Equal Opportunities Kovai co is committed to building a workforce that reflects the richness of our society We believe in fostering a culture of belonging and respect for all Kovai co stands firmly against discrimination ensuring equal opportunity for everyone to build a successful career

📌 Marketing Manager (Tamil Nadu)
🏢 Kovai.co
📍 Tamil Nadu