Location Mumbai On-site Salary Range 6-8 LPA Experience 3 years About the Role We re looking for a Copywriter who deeply understands the world of modern Indian beauty skincare actives ingredient science D2C product storytelling and e-commerce performance marketing This role is ideal for someone who has written for top cosmetics and skin-care brands or similar new-age beauty brands If you can blend science lifestyle craft high-intent copy for product pages build SEO-rich content and write high-converting ad scripts this role is made for you Key Responsibilities 1 Website Product E-commerce Copywriting Write D2C-style product descriptions hero copy ingredients list explanations and routine guides Turn skincare actives Niacinamide AHA BHA Vitamin C Retinol Peptides Ceramides into simple persuasive product stories Create category pages for serums cleansers toners sunscreens moisturizers haircare fragrances and cosmetics Build SEO-optimized landing pages product bundles CTA frameworks and comparison charts Write for e-commerce marketplaces like Nykaa Amazon Tira Myntra Flipkart etc 2 Blog Editorial Skincare Education Content Write long-form articles on skincare routines ingredient science before after transformations myths vs facts and beginner-friendly skincare education Produce dermatologically aligned content referencing formulations pH balance patch testing clean beauty standards and claim accuracy Craft trend-based pieces on K-beauty skin cycling minimal routines barrier repair glass skin sunscreen layering etc Integrate SEO keywords naturally while maintaining an aspirational tone 3 Advertising Performance Marketing Copy Write high-converting copy for Instagram Ads Meta Ads YouTube Ads Google Performance Max and retargeting campaigns Build scripts for UGC creators influencer videos product demos reel hooks and testimonial videos Create messaging for paid campaigns focusing on benefits pain points and product claims Develop punchy headlines hooks value propositions and scroll-stopping copy 4 Social Media Storytelling Creative Copy Write crisp aesthetic and trend-aware captions for Instagram YouTube Pinterest and brand reels Build storytelling for launches ingredient breakdowns behind-the-scenes content and founder-led narratives Repurpose long content into micro stories carousel copy reel scripts and hook-first snackable content Maintain a premium clean minimalist brand voice 5 Brand Communication Creative Assets Write content for brand brochures email newsletters packaging unboxing cards product kits and press releases Collaborate with design product R D dermatologists and marketing to refine messaging Maintain consistency across ad campaigns website catalogues influencer kits and PR materials 6 Content SEO Writing We re also looking for someone who can handle the content side of things You ll be creating blogs articles landing page copy and other long-form pieces that help us rank for the right keywords This includes researching topics aligning content with search intent and making sure every piece supports our broader marketing goals The idea is simple write material that s useful to real readers and still performs well on search engines What We re Looking For 3 years of experience writing for beauty skincare cosmetics personal care or lifestyle D2C brands Experience working with top cosmetics and skincare brands etc Strong portfolio showing product pages ad copy blogs brand tone creation and SEO writing Deep understanding of ingredients formulations concentrations textures clinical claims and regulatory-safe language Hands-on familiarity with SEO keyword planning content strategy e-commerce funnels CRO and social-first content Ability to adapt tone premium minimalist scientific conversational or GenZ depending on platform Excellent research grammar and editing skills Awareness of global and Indian beauty trends consumer behavior and digital-first storytelling Why Join Us Be the voice of a growing premium beauty brand with a robust focus on science-based and lifestyle-driven storytelling Take full creative ownership across website ads campaigns and brand identity Work closely with teams across product development marketing design and e-commerce Contribute directly to new product launches campaigns and brand growth Job Types Full-time Permanent Pay 600 000 00 - 800 000 00 per year Work Location In person