We are seeking a Partnerships BTL Marketing Associate who thrives on engaging students through high-energy seminars and workshops across colleges and coaching centers This role is the face of IIDE on campus responsible for planning delivering and making sessions impactful while also managing the data partnerships and offline marketing initiatives that fuel these activities If you enjoy public speaking creating memorable student experiences and using data and AI to make outreach smarter this role is for you Key Responsibilities Seminar Workshop Delivery - Conduct engaging sessions across degree colleges junior colleges coaching classes and career fairs bring creativity and interactive formats to keep large student groups inspired and excited Planning Coordination - Organize seminar schedules manage logistics with institutions and ensure seamless execution of on-ground activities Data Management Reporting - Maintain and update student lead databases track seminar performance and generate insights that help improve outreach strategies Partnership Development - Build solid relationships with colleges coaching classes and career counselors to drive recurring collaborations and referrals Below the Line marketing Branding - Support offline activations workshops and branding opportunities that enhance IIDE s visibility in academic and community spaces AI-Driven Engagement - Explore AI tools for student engagement lead follow-up and event personalisation to increase the effectiveness of sessions and partnerships Required Skills Competencies Excellent public speaking and presentation skills ability to energise and inspire large student groups Strong organisational and planning abilities to manage multiple sessions and partner commitments Proficiency in data management for lead tracking analysis and reporting Relationship-building skills with institutional stakeholders and external partners Creativity in making seminars more interactive and memorable Basic knowledge of AI tools and marketing applications preferred Preferred Background Graduate Postgraduate in Business Marketing Communications or related fields 0-3 years of experience in seminar delivery student engagement partnerships or BTL marketing Exposure to offline event management or training sessions is a strong advantage Understanding of digital marketing trends adds value