About Us One Doorway International exists with one purpose to help people realize their study abroad and migration dreams Over the years we have helped many students and professionals to receive acceptance for admissions visas and permanent residency in various countries across the globe As a partner to many prominent universities partnered with certified migration professionals and a strong record of visa success we are a respected name in providing global education and immigration services Through our focus on client-centred support ethical advice representation in-depth guidance we help individuals embark on the start of a life-changing borderless journey with confidence Position Digital Marketing Expert Experience 3 Years We are looking for a Digital Marketing Expert with 3 years of hands-on digital experience to lead strategy manage campaigns oversee SEO SEM handle analytics coordinate content and branding and drive measurable performance outcomes The candidate must be data-oriented creative and possess strong leadership and communication skills Job Responsibilities Strategic Leadership Responsibilities Act as the primary owner and decision-maker for all digital marketing initiatives Develop and maintain the company s overall digital marketing strategy aligned with business objectives Provide insights planning and execution for branding lead generation and digital growth Collaborate with management to define campaigns budgets timelines and expected outcomes Website SEO Responsibilities Own website presence performance CRO conversion rate optimization and user experience Conduct keyword research and manage on-page off-page and technical SEO Monitor and improve search rankings traffic and domain authority Ensure consistent content optimization across the site Content Social Media Responsibilities Create plan and manage engaging content for website landing pages blogs and social media Manage the company s social media accounts LinkedIn Facebook Instagram YouTube Twitter X etc Schedule posts track engagement and build communities organically Oversee creative asset production design briefs copywriting video requirements Paid Marketing Campaign Management Plan and execute performance paid campaigns Google Ads Meta Ads LinkedIn Ads etc Conduct A B testing target audience segmentation CTR optimization and budget management Track ROI and reduce acquisition costs through data-driven optimization Analytics Reporting Track KPIs impressions CTR leads conversions bounce rate session duration etc Use analytics tools Google Analytics Search Console SEMrush Ahrefs etc Prepare monthly quarterly and campaign-specific performance reports for management Provide actionable insights to improve marketing effectiveness Email CRM Responsibilities Manage email marketing campaigns drip funnels newsletters and automations Integrate CRM systems Zoho HubSpot Salesforce etc Track lead journey nurture leads and support sales conversion Branding Reputation Management Maintain consistency of brand image messaging and digital identity Respond manage online reviews testimonials and customer engagement Coordinate with design HR for employer branding and sales teams Technical Coordination Responsibilities Work with developers creatives vendors or agencies when specialized tasks are outsourced Manage digital tools marketing platforms hosting and integrations Stay updated with digital marketing trends algorithm changes and best practices Desired Competencies and Skills Marketing Strategic Skills Deep understanding of digital marketing funnel audience psychology and buyer behaviour Ability to generate high-quality leads and optimize conversion rates Strong analytical and decision-making abilities Technical Platform Skills Expertise in SEO SEM Google Ads Meta Ads Google Analytics GA4 Tag Manager Facebook Business Manager LinkedIn Campaign Manager Email automation platforms Understanding of HTML basics WordPress and CRO techniques advantageous Content Communication Skills Solid copywriting content creation skills Understanding of visual branding and design coordination Clear communication with management and external stakeholders Project Self-Management Skills Ability to handle end-to-end digital marketing independently Excellent time management and accountability Problem-solving mindset and data-driven thinking Qualifications Educational Qualification Bachelor s degree in Marketing Digital Marketing Business Administration Communications OR any field with proven digital marketing expertise Formal degree can be waived if there is demonstrable experience and portfolio Professional Experience Minimum 3 years of hands-on digital marketing experience Proven track record of independently managing campaigns and delivering measurable results Certifications preferred but not mandatory Google Ads Certification Google Analytics Certification HubSpot Digital Marketing or SEO Certification Meta Blueprint Certification Job Types Full-time Permanent Pay 30 000 00 - 40 000 00 per month Benefits Cell phone reimbursement Paid sick time Ability to commute relocate Kaloor Kochi Kerala Reliably commute or planning to relocate before starting work Preferred Education Bachelor s Preferred Experience Digital marketing 3 years Required Language English Preferred Work Location In person

📌 Digital Marketing Expert (Kerala)
🏢 Yabby Overseas and Study Abroad
📍 Kerala