The client is a fast-growing app designed to guide users through rich Hindu traditions and practices With 500K downloads already within a year of launch we are building the go-to daily-use Hindu appAre you passionate about building meaningful customer relationships and driving business growth through smart personalized communication We are looking for a Growth Executive who can elevate our retention and lifecycle marketing efforts across all digital touchpoints Key Responsibilities 1 Manage end-to-end CRM channel operations across Email WhatsApp Push Notifications SMS and in-app messages 2 Design build and execute multi-touch CRM campaigns to drive retention improve engagement reduce churn and activate win-backs 3 Understand user segmentation based on behavioural insights funnel actions and lifecycle stages 4 Run continuous experiments across content creatives timing and user cohorts to improve CTR conversion and session depth 5 Analyse CRM and funnel performance generate actionable insights and prepare weekly monthly reports dashboards 6 Work closely with product content and growth teams to optimize funnels improve user journeys and strengthen activations and retention loops Skills Competencies 1 Robust understanding of CRM channels Email Push SMS WhatsApp and lifecycle marketing fundamentals 2 Experience with CRM tools e g Clevertap MoEngage WebEngage OneSignal or similar 3 Strong execution mindset with experience running A B tests experiments and data driven optimizations 4 Comfortable working with dashboards reporting tools and basic Excel 5 Creative thinking for content campaign themes and personalized communication flows ref updazz com