Experience

4 6 years in Performance Marketing
Mandatory: Healthcare / Medical / Hair Loss / Clinic / Pharma / D2C experience

Role Overview

We are looking for a Performance Marketing professional with proven experience in healthcare-focused paid advertising to drive high-quality leads, consultations, and customer acquisition across:

- Hair Transplant Aesthetic Clinics (lead-driven campaigns)

- Online Hair Loss Medicine D2C Platform (orders, subscriptions retention)

This role requires strong hands-on expertise in Google Ads, Meta Ads, landing page optimisation, and ROI-focused campaign management, with a transparent understanding of medical advertising ethics and compliance.

Key Responsibilities

Performance Marketing Campaign Execution

- Plan, execute, and optimise paid campaigns across:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook Instagram)

- Social Media PPC Display Advertising

- Coordinate with agencies, vendors, and internal teams to ensure seamless execution

- Drive performance campaigns focused on:

- Lead generation (consultations, enquiries)

- Customer acquisition (D2C medicine orders)

- ROI and cost efficiency

Landing Page Conversion Optimisation

- Manage and optimise landing pages for:

- Lead quality

- Conversion rate

- Cost per lead (CPL) reduction

- Work closely with content, SEO, and design teams to improve funnel performance

- Ensure landing pages align with medical trust, clarity, and compliance

Campaign Optimisation Testing

- Conduct in-depth:

- Keyword research

- Audience targeting

- Ad copy and creative optimisation

- Continuously test:

- Ad formats

- Creatives

- Audiences

- Landing pages

- Improve CTR, conversion rates, and overall campaign efficiency

Analytics, Tracking Reporting

- Monitor, analyse, and report campaign performance using:

- Google Analytics / GA4

- Google Ads Manager

- Meta Ads Manager





- Track KPIs such as:

- Leads

- Conversions

- CAC

- ROI

- Prepare regular performance reports with clear insights and recommendations

Cross-Functional Collaboration

- Collaborate with the content team to:

- Create and refine ad creatives

- Develop landing page content

- Align blogs and educational content with paid campaigns

- Support integrated marketing campaigns across paid, organic, and content channels

Content Platform Management

- Manage and publish content on:

- WordPress websites

- Blogs

- Social media platforms

- Ensure consistency in messaging across all paid and organic touchpoints

Desired Skills Experience

Must-Have

- Proven hands-on experience in:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook Instagram)

- Mandatory experience in Healthcare / Medical / Hair Loss / Clinic or Pharma marketing

- Strong understanding of:

- Performance marketing

- Conversion funnels

- Online customer acquisition strategies

- Expertise in keyword research, campaign optimisation, and audience targeting

- Proficiency with:

- Google Analytics / GA4

- Ads Manager

- Excel / Google Sheets

- Working knowledge of WordPress

- Excellent English communication skills (written verbal)

Good to Have

- Experience in SEO, website management, email marketing, and blogging

- Understanding of medical advertising compliance and ethical marketing practices

- Basic knowledge of HTML and CRO principles

- Experience working with D2C or subscription-based healthcare products

Tools Platforms You ll Work With

- Google Ads

- Meta Ads Manager

- Google Analytics / GA4

- WordPress

- MS Office / Google Workspace

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Specialist (Google & Facebook Ads) (Delhi)
🏢 QHT CLINIC
📍 Delhi