Role & responsibilities

Brand Strategy & Positioning

- Develop and execute brand-building strategies aligned with company goals.
- Create strong brand positioning for solar panels, batteries, and inverter products.
- Ensure consistent brand communication across all customer touchpoints.
- Monitor competitor branding, pricing, and market trends.

Marketing Campaign Management

- Plan and execute ATL, BTL, and digital marketing campaigns.
- Manage product launches, seasonal campaigns, and promotional activities.
- Coordinate with creative agencies, production teams, and vendors.
- Track campaign ROI and optimize performance.

Digital & Social Media Branding

- Improve brand visibility on YouTube, Instagram, Facebook, LinkedIn, and Google.
- Work with performance marketing teams to improve traffic, leads, and conversions.
- Manage influencer marketing and creator collaborations.
- Monitor online reputation and customer sentiment.

Dealer & Channel Branding

- Execute dealer branding activities including glow sign boards, brochures, display units, and showroom branding.
- Support channel partners with marketing materials and campaigns.
- Standardize branding across distributor and dealer networks.

Content & Communication

- Coordinate with content, video,



and design teams for high-quality marketing assets.
- Ensure strong storytelling for product perks, customer success stories, and solar awareness.
- Manage PR activities, media coverage, and awards participation.

Market Research & Analytics

- Analyze customer insights, brand awareness, and campaign effectiveness.
- Monitor website traffic, brand search trends, and social media engagement.
- Prepare monthly brand performance reports and recommendations.

Key Performance Indicators (KPIs)

- Brand awareness growth
- Website traffic growth
- Lead generation contribution
- Social media engagement and followers
- YouTube subscribers and views
- Campaign ROI
- Dealer branding coverage
- Brand search growth
- PR/media mentions
- Customer acquisition cost (CAC)

Required Skills

- Strong understanding of branding and consumer marketing
- Knowledge of digital marketing and performance marketing
- Expertise in social media platforms and analytics
- Creative thinking and storytelling ability
- Campaign planning and execution
- Vendor and agency management
- Strong communication and presentation skills
- Analytical and data-driven mindset

📌 Brand Manager (Haryana)
🏢 LOOM SOLAR
📍 Haryana