Media Planning & Buying Executive
We are looking for a dynamic and result-oriented Media Planning & Buying Executive to develop strategic media plans and execute effective media buying across digital and traditional platforms. The candidate will be responsible for identifying the right target audience, planning campaigns, negotiating and purchasing advertising inventory, managing vendors and publishers, and ensuring successful campaign execution within budget and timelines.
The ideal candidate should have strong expertise in media planning, media buying, vendor management, conversations/community engagement, and seeding activities to maximize campaign reach, engagement, and ROI.

Key Responsibilities
Media Planning
Develop effective media planning strategies aligned with campaign objectives and target audience
Identify the most suitable media channels and platforms for campaign execution
Participate in audience research, campaign strategy, and media mix planning
Prepare and share media plans accurately and within timelines
Analyze market trends, competitor activities, and audience behavior to optimize planning
Ensure campaign goals, KPIs, budgets, and timelines are clearly defined and executed
Media Buying
Execute end-to-end media buying activities across digital and offline channels
Negotiate advertising rates, placements, inventory, and time slots with publishers, websites, agencies, and media partners
Purchase advertising inventory at the best possible rates while ensuring quality placements
Monitor media spends, budget utilization, and campaign pacing
Optimize campaigns for maximum reach, engagement, and ROI
Ensure timely execution and delivery of all media buying activities
Coordinate with publishers and websites for campaign implementation and troubleshooting
Explore and onboard new media platforms, publishers, and advertising opportunities
Introduce new banner innovations, ad formats, and media opportunities
Campaign Management & Coordination




Ensure smooth coordination with the SMO team for media activity delivery
Coordinate with design and content teams for creative requirements
Maintain regular coordination with websites and media partners for campaign execution and reporting
Prepare detailed campaign performance reports and insights
Ensure overall campaign execution including budget management and target achievement
Vendor Management, Conversations & Seeding
Manage and maintain strong vendor management relationships with publishers, agencies, influencers, and media partners
Handle negotiations, documentation, deliverables, and communication with vendors
Drive conversations and community engagement activities to increase audience interaction and campaign effectiveness
Execute seeding activities across online communities, platforms, influencers, and networks to improve organic reach and visibility
Identify innovative collaboration and partnership opportunities for brand amplification

Required Skills & Qualifications
Proven experience in Media Planning & Buying or a similar role; digital media experience preferred
Strong understanding of media planning, media buying, audience targeting, and campaign execution
Hands-on experience in vendor management , publisher coordination, and media negotiations
Experience in conversations/community engagement and seeding activities
Familiarity with digital advertising platforms and media research tools
Excellent communication, negotiation, and interpersonal skills
Robust analytical, organizational, and multitasking abilities
Attention to detail and ability to manage multiple campaigns simultaneously
Critical thinking and problem-solving skills
Interest in advertising, media trends, and digital innovations
Bachelor’s degree in Marketing, Advertising, Mass Communication, or related field

Preferred Qualifications
Experience working with digital advertising platforms such as Google Ads, Meta Ads, programmatic media, influencer platforms, or publisher networks
Understanding of campaign analytics, media metrics, and ROI optimization
Prior agency or media house experience is an added advantage

📌 Manager - Media Planning and Buying (Mumbai)
🏢 EveryMedia Technologies Pvt.Ltd
📍 Mumbai