04 Aug
|
Orbit Global HR Consultants
|
Gurugram
04 Aug
Orbit Global HR Consultants
Gurugram
Job Description:
Key Account Manager (E-commerce Marketplaces)
Position Details
Position: Key Account Manager (KAM) – E-commerce
Department: E-commerce & Digital Commerce
Location: Gurugram, Haryana
Reporting To: Head – E-commerce
About the Role
We are seeking a highly motivated and result-oriented Key Account Manager (KAM) to drive business growth across leading e-commerce and quick-commerce platforms. The ideal candidate will be responsible for end-to-end marketplace management, including account operations, sales growth, catalog management, advertising, inventory planning, pricing strategies, claims reconciliation, and marketplace relationship management.
The role requires a strong understanding of Amazon, Flipkart, Myntra, Nykaa, Blinkit, Zepto, Instamart, Meesho, and other online marketplaces, with a focus on maximizing revenue, profitability, and brand visibility.
Key Responsibilities
Marketplace Account Management
- Manage end-to-end business operations across multiple e-commerce marketplaces.
- Own marketplace P&L; and achieve revenue, profitability, and growth targets.
- Maintain excellent account health and ensure compliance with marketplace policies and SLAs.
- Build strong relationships with category managers, account managers, and marketplace stakeholders.
- Identify growth opportunities and execute joint business plans with marketplace partners.
- Monitor and resolve operational issues, listing suppressions, policy violations, and escalations.
Sales & Business Growth
- Drive sales performance across Amazon, Flipkart, Myntra, Nykaa, Blinkit, Zepto, Instamart, Meesho, and other platforms.
- Develop monthly, quarterly, and annual business plans.
- Execute promotional campaigns, lightning deals, marketplace events, and seasonal sales.
- Identify new product launch opportunities and category expansion initiatives.
- Monitor category performance and recommend strategies to improve market share and revenue.
Catalog & Content Management
- Manage complete product catalog across marketplaces.
- Create, update, and optimize product listings.
- Ensure accurate product titles, descriptions, specifications, keywords, and images.
- Develop and optimize A+ Content, Enhanced Brand Content, and Brand Store pages.
- Manage parent-child variations and product attributes.
- Improve product discoverability through marketplace SEO and keyword optimization.
Performance Marketing & Advertising
- Plan, execute, and optimize marketplace advertising campaigns.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display, Flipkart Ads, and other advertising formats.
- Conduct keyword research and bidding optimization.
- Monitor and improve key advertising metrics including:
- ROAS
- ACOS
- TACOS
- CTR
- CPC
- Conversion Rate
- Manage advertising budgets and maximize return on investment.
Pricing & Competitive Intelligence
- Monitor competitor activities, pricing trends, and category movements.
- Develop pricing and promotional strategies to improve competitiveness.
- Analyze Buy Box performance and pricing effectiveness.
- Evaluate product margins and campaign profitability.
- Recommend pricing adjustments based on market conditions and business objectives.
Inventory Planning & Supply Coordination
- Forecast demand and manage inventory planning across marketplaces.
- Coordinate with warehouse, procurement, and supply chain teams.
- Ensure optimum stock availability and inventory turnover.
- Monitor inventory health and minimize stock-outs and excess inventory.
- Maintain high fill rates and marketplace SLA compliance.
Claims, Reconciliation & Recovery Management
- Manage reimbursement claims, shortage claims, SPF claims, and deduction recoveries.
- Conduct settlement reconciliation and payment verification.
- Track returns, penalties, chargebacks, and logistics-related deductions.
- Coordinate with marketplaces for claim approvals and recovery settlements.
- Improve claim recovery percentages and reduce revenue leakages.
Reporting & Business Analytics
- Prepare daily, weekly, and monthly business reports.
- Track sales, inventory, advertising, profitability, and operational KPIs.
- Develop MIS dashboards and performance scorecards.
- Present actionable insights and recommendations to management.
- Support strategic business planning through data-driven analysis.
Key Performance Indicators (KPIs)
- Revenue Growth
- Gross Merchandise Value (GMV)
- Marketplace Profitability
- ROAS & ACOS Performance
- Conversion Rate Improvement
- Buy Box Win Percentage
- Inventory Availability
- Fill Rate & SLA Compliance
- Advertising Efficiency
- Claim Recovery Rate
- Product Ranking & Visibility
Required Skills
- Strong hands-on experience with Amazon Seller Central and Flipkart Seller Hub.
- Experience managing Myntra, Nykaa, Blinkit, Zepto, Instamart, Meesho, and other marketplaces.
- Expertise in marketplace operations and account management.
- Solid understanding of catalog management and listing optimization.
- Experience with performance marketing and marketplace advertising.
- Advanced proficiency in Microsoft Excel including Pivot Tables, XLOOKUP, VLOOKUP, Power Query, and dashboard reporting.
- Strong analytical and problem-solving capabilities.
- Excellent communication and stakeholder management skills.
- Ability to work in a fast-paced and target-driven environment.
Preferred Qualifications
- Bachelor's Degree in Business, Commerce, Marketing, Management, or a related field.
- MBA preferred but not mandatory.
- Certifications in Amazon Advertising, Digital Marketing, E-commerce Management, or Data Analytics will be an advantage.
Preferred Industry Experience
Candidates from the following sectors will be preferred:
- Healthcare
- Medical Devices
- Consumer Healthcare
- FMCG
- Consumer Goods
- Personal Care
- Wellness Products
- D2C Brands
- E-commerce Organizations
Experience Required
- Minimum: 4 Years
- Preferred: 5–8 Years
Compensation
Salary will be commensurate with experience, qualifications, and marketplace business management expertise.
Why Join Us?
- Chance to manage high-growth marketplace channels.
- Exposure to leading e-commerce and quick-commerce platforms.
- Fast-paced entrepreneurial work environment.
- Solid growth and leadership opportunities.
- Opportunity to directly influence revenue and business strategy.
📌 Key Account Manager (E-commerce Marketplaces) in Gurgaon for Health care products (Gurugram)
🏢 Orbit Global HR Consultants
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