Lead the marketing initiatives for a 622-unit Satvik Living residential community spread across approximately 6 acres in Cuttack, Odisha. The role focuses on building a robust brand presence, generating high-quality leads, driving customer engagement, and supporting the successful sale of the entire project.

The Role

Lead the complete marketing function for the 622-unit Odisha residential project, driving brand awareness, digital marketing, lead generation, customer engagement, project launches, and campaign performance while working closely with the sales team.

Key Responsibilities
Develop and execute integrated marketing strategies.
Generate qualified leads through digital and offline campaigns.
Manage project launches, events and exhibitions.
Oversee social media, SEO, SEM, website and content marketing.
Strengthen the Satvik Living brand.
Coordinate with sales to improve conversions.
Manage agencies, vendors and marketing budgets.




Track campaign ROI and CRM performance.

Requirements
5+ years of experience in real estate marketing.
Experience in residential projects with 300+ units.
Robust digital marketing, branding and CRM skills.
Excellent communication and leadership skills.
Willingness to travel across Odisha.

KRAs
Brand Awareness
Lead Generation
Marketing ROI
Campaign Performance
Customer Engagement
Sales Support
Budget Management

KPIs
Qualified Leads Generated
Cost per Lead (CPL)
Lead-to-Site Visit Conversion
Site Visit-to-Booking Conversion
Campaign ROI
Website Traffic & Conversion
Social Media Reach & Engagement
CRM Database Growth

Pay: ₹11,085.66 - ₹80,000.00 per month

Work Location: In person

📌 Marketing Head Real Estate Cuttack
🏢 The Art of Living HR
📍 Cuttack