We’re looking for a results-driven Performance Marketing Specialist who can manage and scale multi-platform PPC campaigns across Google Ads, Meta (Facebook & Instagram), and Shopify-based funnels.
This role is about driving measurable growth — leads, conversions, and revenue, not just managing ad accounts.
Key Responsibilities
Plan, execute, and optimize campaigns across:
Google Ads (Search, Display, Performance Max)
Meta Ads (Facebook & Instagram)
Manage Shopify-focused campaigns to drive conversions and revenue
Perform keyword research, audience targeting, and competitor analysis
Optimize campaigns using A/B testing, bid strategies, and budget allocation
Improve key metrics: CTR, Conversion Rate, CPL, ROAS
Build and scale retargeting and funnel-based campaigns
Email & Automation
Create and optimize email workflows using tools like HubSpot
Build lead nurturing and re-engagement campaigns
Improve open rates, CTR,
and conversions
Analytics & Tracking
Set up and manage tracking via:
Google Analytics (GA4)
Google Tag Manager
Analyze performance and generate actionable insights
Report on campaign performance weekly/monthly
Requirements
3+ years experience in Google Ads & Meta Ads
Hands-on experience with Shopify performance marketing
Strong understanding of targeting, retargeting, and funnel strategy
Proven ability to reduce CPA and scale ROAS
Data-driven mindset with robust analytical skills
What We Expect
You own results, not just campaigns
You can identify problems and fix them rapid
You thrive in a quick-paced, execution-focused environment
Pay: ₹11,241.42 - ₹42,881.83 per month
Work Location: In person
📌 Performance Marketing Specialist Google Ads + Meta + Shopify 3+ Years Bengaluru
🏢 Candela Innovations
📍 Bengaluru
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