Position title: Assistant General Manager – Marketing

Budget: ₹80,000–1,20,000/month

Department: Sales & Marketing

Division / unit: Corporate–Common

Location: Bhilai, Chhattisgarh

Role summary
Own and grow the BlueLines brand pan-India and lead the launch of a new brand from the ground up — brand, digital, product and dealer/retail marketing. A pure marketing role (no direct sales target), working alongside the sales team.

Key responsibilities
Launch a current brand end-to-end — naming, logo, brand identity and asset creation, through to market kick-off
Brand strategy and pan-India brand building for BlueLines
Digital marketing — website, social, SEO/SEM, performance campaigns, lead generation
Product marketing and collateral — catalogues, datasheets, new-product launches
Dealer/retail marketing (outlet branding, signage, POP/POS), exhibitions, dealer meets, agency & budget management

Skill 1 — Technical

Digital & performance marketing

Skill 2 — Domain

Brand building & recent-brand launch (from scratch)

Skill 3 — Behavioural

Marketing communication & storytelling

Top KRAs (optional)




Brand awareness / recall growth in target markets
Qualified-lead volume and cost-per-lead
CANDIDATE SPECIFICATION

Qualification

MBA / PGDM in Marketing (full-time preferred)

Qualification

Technical/engineering graduation; digital-marketing certifications (Google / Meta / HubSpot)

Experience (years + industry)

10–15 years in marketing within a B2B manufacturing company

Must-have
10–15 years marketing in a B2B manufacturing company
Has launched at least one brand from scratch — naming, logo/identity, assets, go-to-market
Hands-on ownership of both brand-building and digital marketing (not a pure field-sales profile)
Team-leadership experience

Positive-to-have

Building-materials background (steel, pipes, TMT, cement, tiles, sanitaryware, electricals); experience taking a brand into a distribution/retail model

Relocation / travel

Relocation to Bhilai/Durg required; pan-India travel for markets, dealer meets and exhibitions

Pay: ₹80,000.00 - ₹120,000.00 per month

Work Location: In person

📌 Agm Sales & Marketing Steel And Iron Bhilai
🏢 Vandana ispat
📍 Bhilai