Role & responsibilities
Drive New Customer Acquisition Proactively identify and onboard recent clients for gold loan products through structured field engagements, strategic referral networks, and localized promotional campaigns.
Client Engagement & Product Presentation Conduct in-person client consultations and deliver compelling product demonstrations to articulate the value proposition and generate incremental business.
Sales Strategy Execution Implement targeted sales and marketing initiatives to catalyze business expansion within the designated territory, in alignment with organizational growth objectives.
Relationship Management & Service Excellence Cultivate enduring customer relationships by ensuring seamless service delivery, timely support, and high levels of client satisfaction.
Operational & Compliance Adherence Ensure full compliance with regulatory frameworks and internal standard operating procedures, particularly in documentation, verification, and process execution.
Gold Evaluation & Verification Accurately assess gold ornaments for weight, purity, and karat value using calibrated tools and standardized testing protocols.
Market Intelligence & Product Knowledge Remain continuously informed about prevailing gold loan policies, lending norms,



industry best practices, and competitor offerings to stay ahead in the market.
Bank Relationship Management Foster and maintain effective working relationships with partner banks, facilitating cooperative business development and joint customer engagement.
Balance Transfer Management Oversee the end-to-end execution of gold loan balance transfers from case initiation and fund disbursement to coordination with banking personnel and timely fund settlements.

Preferred candidate profile
The ideal candidate is a motivated and result-oriented sales professional with 13 years of field experience, preferably in gold loans, financial services, NBFCs, or microfinance.
Candidate should possess robust communication and interpersonal skills, with the ability to build trust-based relationships in local markets. • A working knowledge of gold evaluation, KYC procedures, and loan documentation is highly desirable.
Local language fluency and a customer-centric mindset are essential for success in this role.
Familiarity with local geography and the ability to travel extensively within assigned territory. (Bike & Driving License Mandatory)

📌 Sales Officer Uttar Pradesh
🏢 Indiagold
📍 Uttar Pradesh