Roles and Responsibilities:-
Ensure achievement of sales and distribution objectives by SSMs
Work with the SSMs to ensure efficient order booking
Primary & Secondary sales of the identified stockiest
Trade Marketing Programs.
Other Below-The-Line (BTL) inputs (schemes and promotions, visibility spends etc.)
Efficiency Coverage, ECO, Bill Cut, Line Sold & Sales Value
Work with the SSMs in the respective markets to ensure productive Merchandising
Coordination on POSM allocation and monitoring within the market
Claim preparation as per SOP, validation of supporting documents & timely submissions to branch office
Preparation of stockiest SMR and updation of accurate SMR data into REACH
Stockiest inventory management.
Responsible to fill accurate data in sales format/tracker, in POS/REACH package
Market intelligence capture and reporting: complaints, competition activity etc.
Current stockiest appointment as per company norms.
SSM Incentive Earning
Retail Business growth.
TLSD
Prospect Brands / NPD and Secondary sales value