Campaign Analytics Manager– Current Account Product
4+ years of Experience in campaigning or Current Account product
Planning, monitoring and execution of campaigns
Identify Right Channel, Right Mode and Right Time to reach out to customer
Design creative Ideas to improve campaign Repose Rate
Customer Segmentation/Micro-segmentation using analytics techniques
Optimization of Campaign Spends to improve C2I
Analysing the Customer Drops-offs during the Digital Journey and plan drop off campaigns and journey improvements
Use of external/internal alternate data
Design Campaign Effectives Matrices and Effective Performance Monitoring
Innovator with out-of-box thinking to provide analytical solutions to business problems
Effective Stakeholder Management. Engagement with Business Heads, Product Teams, Marketing Teams and operations team
Experience in working on SAS/SQL/Power BI will be preferred
Education Background: MBA, Masters from Tier I or Tier II institutes
Qualifications
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📌 Digital Product Management Digital Banking Net & Mobile Banking Ho Team Mumbai (India)
🏢 Kotak Mahindra Bank
📍 India
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