Key Responsibilities

- Understand the requirement, define clear media objectives in sync with the business and campaign objectives
- Determine, plan, and buy the best and most efficient media mix for promotions
- Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema and digital)
- Regularly report campaign results
- Optimise media strategies for varying audiences across channels
- Keep a tab and review media budgets
- Negotiate with media channels to close competitive deals to ensure cost efficiencies
- Adept with planning media to support new product launches. Identify newer audiences.
- Build relationships with media influencers to promote our brand
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors activities
- Oversee recent and ongoing marketing and advertising activities

Educational Qualification / Experience





- MBA/Post Graduation in Media/Marketing with 8+ years of experience in Media Planning and Buying.

Knowledge Skills

- Strong experience in media planning with excellent written, verbal, and presentation skills
- Ability to articulate strategy, rationale, and ideas
- Experience with media planning and buying tools
- Experience working on experiential programs, content creation, and new media platforms preferred
- Digitally connected with an insatiable curiosity
- Knowledge of MS Excel/PowerPoint

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sr. Manager- I - MARKETING SC (Maharashtra)
🏢 ICICI Prudential Life
📍 Maharashtra