Product Marketing Manager

Brand: Marketing
Work type: Full time
Location: Mumbai, India, Bangalore, India, Noida, India
Categories: Marketing and Communication

Day in the life:

- Product Marketing & Positioning
- Own product positioning, messaging, and value propositions for FCM's technology and service solutions

- Translate technical features into clear customer benefits

- Define competitive differentiation and buyer personas

- Go-To-Market & Product Launches
- Lead GTM planning for new products and feature releases

- Coordinate launches across Product, Marketing, Sales, and Operations

- Ensure on-time readiness of messaging, content, and enablement materials

- Market, Customer & Competitor Insights
- Conduct market and competitor analysis

- Gather customer insights through research, feedback, and data

- Act as the voice of the customer across the product lifecycle

- Sales & Internal Enablement
- Create sales enablement tools such as presentations, battlecards, FAQs, and product guides

- Enable Sales, Account Management, and Customer Success teams with product knowledge

- Support pre-sales, renewals, and key client conversations when required

- Stakeholder & Partner Collaboration
- Work closely with Product Managers and Product Owners to influence roadmap decisions





- Collaborate with global marketing, PR/Comms, and external technology partners

- Present product updates and launches to internal stakeholders

You'll be perfect for the role if you have

Experience

- 5+ years of experience in Product Marketing, preferably in technology or SaaS

- Experience working in global or matrix organisations

- Hands-on experience creating product marketing content

- Exposure to product lifecycle management and GTM launches

- Experience working closely with Product and Sales teams

- Travel or B2B services industry experience is a plus (not mandatory)

Skills & Competencies
- Solid communication and storytelling skills

- Commercial mindset with customer-first thinking

- Ability to manage multiple projects in a rapid-paced environment

- Strong stakeholder management and collaboration skills

- Analytical mindset with ability to turn data into insights

Qualifications
- Degree in Marketing, Business, or related field (mandatory)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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