- Influencer Marketing Executive Location Gurgaon Hybrid Experience 2-4 years About the Company-Talent Gum is a leading e-learning platform launched in 2021 that aspires to transform the scope of extra-curricular education globally by encouraging the all-round development of children The platform offers a multitude of expert-curated live online courses such as dance music public speaking art and chess that are taught by subject-matter experts These courses are specially designed to maximize the learning of children in the age group of 4 to 14 Talent Gum is trusted by 1 lakh happy registered users across 70 countries About the Role We re seeking a resourceful and relationship-driven Influencer Marketing Executive to help us build Talent Gum s creator network You ll lead influencer campaigns end-to-end
- from scouting and negotiating to creative collaboration and performance review
- while also supporting broader branding initiatives Key Responsibilities- Identify vet and manage influencer partners in parenting education and lifestyle niches
- Coordinate campaigns briefings contracts content reviews and reporting
- Collaborate with creators to develop reel-first authentic content aligned with brand goals
- Write influencer briefs and messaging while ensuring brand alignment
- Repurpose influencer content across paid media socials and landing pages
- Support core brand and marketing deliverables ad copy sales decks and collaterals
- Use AI tools to streamline creator outreach research and workflow
- Stay ahead of content trends influencer strategies and digital brand activations What We re Looking For- 2-4 years of experience in influencer marketing creator management or digital partnerships
- Proven experience in leveraging influencer marketing to drive measurable brand impact
- such as growing 10K-20K followers or generating 50K-100K content views within a 3-6 month campaign window
- Robust interpersonal and coordination skills
- Excellent copywriting and content evaluation ability
- Awareness of digital branding performance funnels and audience personas
- Experience using CRM tools influencer platforms or AI-based outreach solutions ref updazz com