What this job involves:

- Serve as the strategic advisor for webinar initiatives across the organization, guiding platform selection based on event objectives, audience size, and engagement requirements while analyzing integration capabilities with our existing MarTech stack
- Own the end-to-end technical setup for all webinar events, including registration page creation, integration with CRM, marketing automation, and analytics platforms, while developing and implementing rigorous testing protocols and quality assurance processes
- Collaborate with content teams and marketers to establish content delivery timelines that accommodate technical setup, testing, and promotional campaign schedules, providing technical specifications and best practices that optimize presentation quality
- Provide professional hosting and moderation services during live events, delivering real-time technical support and troubleshooting while managing audience engagement through polls, Q&A; sessions, and chat moderation
- Deploy automated follow-up sequences immediately following events and generate comprehensive performance analytics and reporting, providing content repurposing recommendations to maximize the value of each webinar
- Develop operational playbooks and quality standards across all webinar platforms, establishing consistency and excellence while creating processes to integrate webinars with existing marketing workflows
- Provide leadership and oversight of other technical specialists supporting webinar operations,



ensuring consistent service delivery and professional development of team capabilities
- Coordinate post-event content repurposing by providing teams with recordings, timestamps of key moments, engagement data, and audience questions that inform derivative content

Required qualifications:

- Minimum of 5 years of experience in digital marketing, marketing operations, demand generation, or a related B2B marketing environment
- Proficiency in leading webinar platforms such as Zoom Webinars, ON24, GoToWebinar, Webex Events, or Microsoft Teams Live Events with understanding of platform-specific features, limitations, and best practices
- Proven experience integrating webinar platforms with CRM systems (Salesforce, HubSpot, Dynamics), marketing automation platforms (Marketo, Eloqua, Pardot), and analytics tools with understanding of API connections and data flow
- Excellent verbal and written communication skills in English for communicating with internal teams and stakeholders
- Strong analytical skills with ability to analyze webinar performance metrics including registration-to-attendance rates, engagement metrics, drop-off points, and conversion data
- Understanding of streaming protocols, bandwidth requirements, audio/video codecs,



and troubleshooting common A/V issues
- Ability to build automated workflows for registration confirmations, reminders, follow-up sequences, and lead nurturing using marketing automation tools
- Bachelors degree in marketing, business, or related field

Preferred qualifications:

- Understanding of GDPR, CCPA, and data privacy regulations for handling attendee information and consent management across international webinars
- Experience implementing tracking pixels, UTM parameters, and custom event tracking with familiarity in Google Analytics, Google Tag Manager, or similar analytics platforms
- Demonstrated ability to calculate and report on webinar ROI, cost-per-lead, cost-per-acquisition, and other financial metrics that demonstrate program value
- Experience designing and analyzing A/B tests for registration pages, email sequences, webinar formats, and engagement tactics to continuously improve results
- Proven track record of vendor management skills in evaluating, negotiating with, and managing relationships with webinar platform providers and technical service vendors
- Familiarity with professional broadcasting equipment and software for enhanced production quality

In office Gurugram, HR

Scheduled Weekly Hours:

0

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Specialist, Digital Marketing (Haryana)
🏢 Jones Lang LaSalle (JLL)
📍 Haryana