Responsibilities: -

- Report to directly Sr. Manager or CEO Create digital marketing campaigns and monitor their progress.
- Optimize the campaigns with CPC, CPI, CPA, CTR, CPM after analyzing their performance. Set up ad groups and keywords.
- Checking daily, weekly, and monthly performance report of campaigns for key metrics.
- Manage the organization’s website Tracking website traffic flow regularly & have to provide internal reports.
- Creating SMS, GIFs for a campaign. Integrate email-based marketing campaigns.
- Do the required optimization of content for the webpage, and social media platforms such as Facebook, Instagram, Twitter, Google Plus, LinkedIn, etc.
- Fixing up errors in the online content of website, posts, emails, and other marketing collateral.
- Editing and posting articles, website content, content for videos, podcasts, and audio.
- Arrange guest posts, webinars, and webcasts on a regular basis. Optimize Landing Pages according to the requirement.
- Identify current digital marketing trends and strengthen brand positioning. Search Engine Optimization to be done for the website pages.
- Sketching & Execution of the company’s product and services in the digital space.




- Execution of social media efforts in order to improve likes, shares, KPIs, tweets, etc.
- Create Campaigns for contextual marketing. Experience in managing, implementation of media buying campaigns within timeline and budget is a must.
- Candidate should be familiar with the concept of A/B & multivariate testing.

Candidate Profile Essential: -
- A self-motivated & result-oriented person with the ability to work in detail. Excellent verbal & written communication skill. Must be able to translate thoughts into creative & result oriented campaigns.
- Mandatory to have handling experience of the annual budget of 2 to 3 crores.
- Should be able to handle the PPC campaigns of International clients. Must understand how mobile & web analytical tools, marketing, performance tracking & automation software works Develop, implement, and manage marketing campaigns that promote the products and services of a company.
- Expert in enhancing brand awareness and acquiring leads.
- 5 years of professional experience in managing campaign performance. Should Possess an analytical, organizational, and project management Skill.

📌 Sr. Digital Marketing Specialist (Delhi)
🏢 SRS Infotech
📍 Delhi