The Digital Marketing Manager is responsible for planning, executing, and optimizing digital marketing strategies to generate high-quality leads, increase brand visibility, and drive business growth. The role involves managing online campaigns, social media, SEO, paid advertising, website performance, content marketing, and marketing analytics while ensuring maximum return on investment (ROI).
Key ResponsibilitiesDigital Marketing Strategy
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan monthly and quarterly marketing campaigns to drive brand awareness and lead generation.
- Manage the digital marketing budget and optimize campaign performance.
- Training is a part of the job profile where students enrolment and delivery is included
Lead Generation
- Generate quality leads through digital channels including Google Ads, Meta Ads, LinkedIn, YouTube, and other platforms.
- Optimize campaigns to improve conversion rates and reduce cost per lead (CPL).
- Work closely with the admissions/sales team to improve lead-to-customer conversion.