- Achieve a deep understanding of the complexities, pressures and opportunities associated with the decision-making matrix within each account. Based on that deep understanding articulate predicted payer/provider and payer/provider influencer decision drivers and unmet needs to the brand teams in order to ensure key account situation analysis is holistic.
- Highlight the cross-functional impacts of anticipated changes in the payer/provider environment to the IFTs and brand teams in order to further enrich the BT’s anticipation of the future.
- Build trusted and strategic relationships with payers/providers in order to anticipate access barriers and better meet agendas, plans and objectives of respective key account.
- Identify opportunities and collaborate cross-functionally to engage in “win :
win” partnerships with key accounts in order to positively influence contracting and tendering opportunities for product access.
- Develop strategy and concise engagement plans specific to accounts with transparent objectives and activities in order to optimize usage, funding and access of AbbVie products considering long-term goals of the entire product portfolio.
- Negotiate, close and sign deals and/or support/lead the contracting and tendering process and facilitate the development and delivery of proposals in order to meet profit targets.
- Regularly track the execution and impact of activities and performance of key accounts in order to constantly improve impact on bottom line.