Job Description – Digital Marketing ExecutivePositionDigital Marketing Executive (Performance Marketing & Growth)

Company FLex Ev & Sabji Fresh

Sabji Fresh is a rapid-growing hyperlocal grocery delivery platform delivering farm-fresh vegetables and fruits directly to customers. We are building a technology-driven grocery brand focused on quality, convenience, and customer satisfaction.

We are looking for a passionate Digital Marketer Executive who can drive app installs, customer acquisition, paid advertising, and social media growth using both traditional and AI-powered marketing tools.

- ExperienceMinimum 1 year of hands-on experience in digital marketing
- Experience with app marketing and performance campaigns is mandatory

LocationNew Delhi - Ghitorni (Work from Office)

- Key ResponsibilitiesPerformance MarketingPlan, execute, and optimise Meta (Facebook & Instagram) ads.
- Manage Google Ads, including Search, Display, YouTube, and App Campaigns.
- Run App Install campaigns for Android and iOS.
- Optimise campaigns for lower CAC (Customer Acquisition Cost) and higher ROAS.
- Scale customer acquisition while maintaining profitability.
- App GrowthIncrease app downloads and registrations.
- Improve app install-to-order conversion.
- Optimise campaigns based on customer behaviour.
- Work on customer retention and re-engagement campaigns.
- Customer AcquisitionGenerate daily online orders through paid campaigns.
- Create high-converting landing pages and promotional campaigns.
- Execute referral, coupon, and promotional campaigns.
- Improve repeat order percentage and customer lifetime value.
- Social Media ManagementManage Instagram, Facebook, LinkedIn, and YouTube.
- Plan monthly content calendars.
- Design engaging posts, reels, and promotional campaigns.
- Coordinate with designers and video editors.
- Build brand awareness and community engagement.
- AI MarketingUse AI tools such as ChatGPT,



Claude, Gemini, Canva AI, Midjourney, or similar platforms for:
- Ad copy generation
- Content creation
- Social media planning
- Marketing automation
- Creative generation
- Customer engagement ideas

- Stay updated with the latest AI marketing trends and implement them to improve campaign performance.

- Analytics & ReportingMonitor campaign performance using:
- Google Analytics (GA4)
- Google Tag Manager
- Meta Business Suite
- Firebase (preferred)

- Track:
- Cost per Install (CPI)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Daily Orders
- Customer Retention
-

- Prepare weekly and monthly performance reports with actionable insights.
- Required SkillsGoogle Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Tag Manager
- App Install Campaigns
- ASO (App Store Optimisation) – Preferred
- SEO & SEM Basics
- Canva or Adobe Creative Suite
- AI Marketing Tools (ChatGPT, Gemini, Claude, Canva AI, etc.)
- Excel / Google Sheets
- Strong analytical and communication skills
- Preferred QualificationsBachelor's degree in marketing, business, or a related field.
- Certification in Google Ads or Meta Ads is an advantage.
- Experience in grocery, hyperlocal delivery, e-commerce, D2C, quick commerce, or food delivery industries is preferred.

- Key Performance Indicators (KPIs)App Installs
- Cost per Install (CPI)
- Customer Acquisition Cost (CAC)
- Daily New Customers
- Daily Orders Generated
- Repeat Customer Rate
- Return on Ad Spend (ROAS)
- Social Media Growth & Engagement
- Organic Traffic Growth
- Revenue Generated from Marketing Campaigns
- What We OfferCompetitive Salary
- Performance-Based Incentives
- Opportunity to build a fast-growing consumer brand
- Hands-on experience with AI-driven marketing
- Career growth into Performance Marketing Lead or Growth Manager
- Collaborative and entrepreneurial work environment

Joining Immediate Joiners Preferred

📌 Digital Marketing Executive (New Delhi)
🏢 Flex Ev Mobility Services Private
📍 New Delhi